By Lori Fredrich Senior Food Writer, Dining Editor, Podcast Host Published Jul 08, 2021 at 10:01 AM

During Tuesday night’s NBA Finals broadcast, the Bucks may not have brought home a win. But 10,000 keen television viewers scored a free burrito from Chipotle Mexican Grill.

The same will be true during tonight’s game, during which Chipotle will unlock 10,000 more free burritos for fans as part of a $1 million burrito giveaway.

How does it work?

There’s no “tip-off.” So fans will need to pay close attention. But, at some point during each of the remaining games in the series, Chipotle will air a TV commercial that contains a keyword hidden in the end card. That keyword will unlock 10,000 (or more) free burritos which will be available to fans who can leverage speed, agility and accuracy.

To score, fans will need to run a full court press by texting that keyword to 888-222 as quickly as possible. If you're among the lucky burrito winners, you'll receive a text confirmation in return. 

“The final games of the basketball season are arguably some of the most entertaining moments of the year,” said Chris Brandt, chief marketing officer for Chipotle Mexican Grill. 

“Along with the high-profile player matchups, off-court storylines and fan interactions, our hidden code giveaway creates another ‘game within the game’ and elevates the viewing experience for our fans during breaks in the action.”

Giveaway schedule

  • Thursday, July 8: 10,000 free burritos
  • Sunday, July 11: 20,000 free burritos
  • Wednesday, July 14: 30,000 free burritos
  • Saturday, July 17 (if necessary): 40,000 free burritos
  • Tuesday, July 20 (if necessary): 10,000 free burritos 
  • Thursday, July 22 (if necessary): 10,00 free burritos 


NO PURCHASE NECESSARY. Open to legal residents of the 50 U.S. & D.C. who are 13 years of age or older (minors must have parental consent). Promotion Period begins at the start of the live telecast of this game and ends the earlier of: (i) the end of the live telecast of this game or (ii) when all available prizes have been awarded. To enter, text the code that appears in this ad to 888-222. See Official Rules for additional eligibility restrictions, prize descriptions/restrictions, odds and complete details. Limit (1) entry per person. You acknowledge and agree that Chipotle will let you know if you’re a winner by sending you a text message. Standard text and data rates may apply. Sponsor: CMG Strategy Co., LLC.

Lori Fredrich Senior Food Writer, Dining Editor, Podcast Host

Lori is an avid cook whose accrual of condiments and spices is rivaled only by her cookbook collection. Her passion for the culinary industry was birthed while balancing A&W root beer mugs as a teenage carhop, fed by insatiable curiosity and fueled by the people whose stories entwine with each and every dish. She’s had the privilege of chronicling these tales via numerous media, including OnMilwaukee and in her book “Milwaukee Food.” Her work has garnered journalism awards from entities including the Milwaukee Press Club. 

When she’s not eating, photographing food, writing or recording the FoodCrush podcast, you’ll find Lori seeking out adventures with her husband Paul, traveling, cooking, reading, learning, snuggling with her cats and looking for ways to make a difference.