By Jeff Sherman Staff Writer Published May 10, 2014 at 3:31 PM

The Chocolate Factory will open its eighth Milwaukee-area location at 4330 N. Oakland Ave. in Shorewood.  According to Brian J. Vanevenhoven from NAI MLG Commercial, the sub and sundae shop will open in early July

The Chocolate Factory has covered the windows at the space that was most recently Thirst and Vine with a picture of a giant sub sandwich. 

According to its web site, the restaurant's approach to food is "simple: fresh, local ingredients, prepared to the customer’s order and served without delay." Chocolate Factory bakes its own sub rolls and croissants, makes its own family recipe mayonnaise and its deli meats come from area suppliers.

The new Chocolate Factory also will mark a return for ice cream to Shorewood as it serves a variety of Blommer ice cream.  The last ice cream store in the area, Baskin-Robbins 31 Flavors, closed in 2010.

The Chocolate Factory opened its first location in 1972 in Cedarburg. 

Jeff Sherman Staff Writer

A life-long and passionate community leader and Milwaukeean, Jeff Sherman is a co-founder of OnMilwaukee.

He grew up in Wauwatosa and graduated from Marquette University, as a Warrior. He holds an MBA from Cardinal Stritch University, and is the founding president of Young Professionals of Milwaukee (YPM)/Fuel Milwaukee.

Early in his career, Sherman was one of youngest members of the Greater Milwaukee Committee, and currently is involved in numerous civic and community groups - including board positions at The Wisconsin Center District, Wisconsin Club and Marcus Center for the Performing Arts.  He's honored to have been named to The Business Journal's "30 under 30" and Milwaukee Magazine's "35 under 35" lists.  

He owns a condo in Downtown and lives in greater Milwaukee with his wife Stephanie, his son, Jake, and daughter Pierce. He's a political, music, sports and news junkie and thinks, for what it's worth, that all new movies should be released in theaters, on demand, online and on DVD simultaneously.

He also thinks you should read OnMilwaukee each and every day.