Well, this isn't the start to the holiday season that we wanted: Christkindlmarket Milwaukee announced that it has canceled its 2021 edition, typically held outside of Fiserv Forum.

According to a Facebook post from Christkindlmarket Milwaukee, the culprit isn't the ongoing COVID-19 pandemic but instead a lack of vendors.

"It is with much sadness that we announce that we will not be hosting a Christkindlmarket in Milwaukee this year," writes the post. "After months of working together with the City of Milwaukee and the Milwaukee Bucks to raise awareness in this event, we unfortunately did not receive enough vendor interest to allow this event to continue."

The German-style holiday-themed market – popular in Chicago – came to Milwaukee's Deer District in 2018, bringing mulled wine, delicious food and all sorts of wintery crafts, clothes and more. Unfortunately, due to the COVID-19 pandemic, the market was canceled in 2020. 

There's no word yet on any potential Milwaukee return in the future – but if you are looking for that festive Christkindlmarket cheer this upcoming holiday season, the Chicago and Wrigleyville renditions will still take place this winter, starting on Nov. 19. For more information, visit Christkindlmarket's website. 

And stay tuned to OnMilwaukee for hopefully hollier, jollier news and updates to come this festive season.