By Matt Mueller Culture Editor Published Nov 01, 2023 at 2:56 PM

It's already beginning to look a lot like Christmas – so why not already make it sound like Christmas too? That's apparently the thinking at Pure Oldies 106.9 WRXS FM, which today was the first local radio station to make the festive flip to holiday music. 

Beginning today and running through Christmas Day and beyond, 106.9 WRXS FM will be all holiday music all the time. And fitting with the station's name and usual programming the other months of the year, the seasonal selections will mostly stick to oldies favorites and retro classics. Today's opening playlist, for instance, featured familiar holiday hits like Bing Crosby's "It's Beginning to Look A Lot Like Christmas," Brenda Lee's "Rockin' Around the Christmas Tree" and Burl Ives' "Rudolph the Red-Nosed Reindeer" in the rotation.

For some bonus festive cheer, the station is also giving away a limited edition Pure Oldies 106.9 FM Christmas ornament. For your chance at winning the decor, register at Pure Oldies 106.9's website

If this seems a little earlier than usual, that's because it is. In recent years, the Christmas switch got flipped by the three major festive radio stations – Pure Oldies 106.9, B93.3 and 95.7 BIG FM – near the middle of November. (The latter two have yet to either switch or announce their Christmas plans this year.) However, if the snow and slick roads can start earlier than usual, so can the Bing Crosby and Burl Ives apparently. Sorry, Thanksgiving.

Stay tuned to those stations for more holiday cheer now that we've left spooky season for seasons greetings – and stay tuned to OnMilwaukee for more festive content!

Matt Mueller Culture Editor

As much as it is a gigantic cliché to say that one has always had a passion for film, Matt Mueller has always had a passion for film. Whether it was bringing in the latest movie reviews for his first grade show-and-tell or writing film reviews for the St. Norbert College Times as a high school student, Matt is way too obsessed with movies for his own good.

When he's not writing about the latest blockbuster or talking much too glowingly about "Piranha 3D," Matt can probably be found watching literally any sport (minus cricket) or working at - get this - a local movie theater. Or watching a movie. Yeah, he's probably watching a movie.