By Jeff Sherman Staff Writer Published Apr 03, 2008 at 7:52 AM

One of my biggest pet peeves are those cologne and perfume insert ads in print publications. They annoy, irritate and generally ruin my reading experience.

So, since I pay a whopping $7 per year to get Esquire mailed to my home, I finally decided enough is enough. To I went. Thinking that I'd spend several minutes figuring out how to rid myself of these evil inserts, I was pleasantly surprised when I found the sites' "Magazine Customer Service." Right there was a simple link, "Request scent-free copies." I clicked; filled out a form and bingo this e-mail was sent a few days later:

"Thank you for contacting Esquire Magazine.

We are sorry you have experienced some irritation with perfume
advertising in our magazine.

Therefore, we have made a scent free edition available to you, which will begin with the June 2008 issue.

We apologize for any inconvenience caused.

Thank you,
Esquire Magazine

Wow, thanks Hana, Esquire and Hearst Magazines. I love your product, but not its smell. Now that I'm "scent-free," my time with your magazine will be much more enjoyable. 

Jeff Sherman Staff Writer

A life-long and passionate community leader and Milwaukeean, Jeff Sherman is a co-founder of OnMilwaukee.

He grew up in Wauwatosa and graduated from Marquette University, as a Warrior. He holds an MBA from Cardinal Stritch University, and is the founding president of Young Professionals of Milwaukee (YPM)/Fuel Milwaukee.

Early in his career, Sherman was one of youngest members of the Greater Milwaukee Committee, and currently is involved in numerous civic and community groups - including board positions at The Wisconsin Center District, Wisconsin Club and Marcus Center for the Performing Arts.  He's honored to have been named to The Business Journal's "30 under 30" and Milwaukee Magazine's "35 under 35" lists.  

He owns a condo in Downtown and lives in greater Milwaukee with his wife Stephanie, his son, Jake, and daughter Pierce. He's a political, music, sports and news junkie and thinks, for what it's worth, that all new movies should be released in theaters, on demand, online and on DVD simultaneously.

He also thinks you should read OnMilwaukee each and every day.