By Jeff Sherman Staff Writer Published Jan 19, 2011 at 2:35 PM

We first told you about Coyote Ugly in August, but today the company officially announced it would open its first Milwaukee location at 9 p.m. on Wednesday, Feb. 16 at 1131 N. Water St.

The chain's "Coyote Search" for "talented, sexy and witty (bartender) applicants" will be held February 4 and 5, from noon to 5 p.m. at the bar.

"I'm so excited to open in Milwaukee" Lovell said. "Coyote Ugly's roots are beer drinkers and motorcycles, and I have a feeling there are a few of those in Milwaukee. Hell, Milwaukee is home to Miller, Harley, and now Coyote Ugly Saloon!" She continued, "Water Street is Milwaukee's famous entertainment district and as the most famous bar on the planet, the new Coyote Ugly Saloon will be in the heart of it all," said founder Liliana "Lil" Lovell.

Read the full text of the announcement here.

Jeff Sherman Staff Writer

A life-long and passionate community leader and Milwaukeean, Jeff Sherman is a co-founder of OnMilwaukee.

He grew up in Wauwatosa and graduated from Marquette University, as a Warrior. He holds an MBA from Cardinal Stritch University, and is the founding president of Young Professionals of Milwaukee (YPM)/Fuel Milwaukee.

Early in his career, Sherman was one of youngest members of the Greater Milwaukee Committee, and currently is involved in numerous civic and community groups - including board positions at The Wisconsin Center District, Wisconsin Club and Marcus Center for the Performing Arts.  He's honored to have been named to The Business Journal's "30 under 30" and Milwaukee Magazine's "35 under 35" lists.  

He owns a condo in Downtown and lives in greater Milwaukee with his wife Stephanie, his son, Jake, and daughter Pierce. He's a political, music, sports and news junkie and thinks, for what it's worth, that all new movies should be released in theaters, on demand, online and on DVD simultaneously.

He also thinks you should read OnMilwaukee each and every day.