Some may believe that a Wisconsinite disliking frozen custard is synonymous with Americans not having a taste for apple pie.

But, believe it or not, despite the abundance of custard stands in this town from Kopp’s to Leon’s, there are many Milwaukeeans who simply don’t dig the eggy frozen treat.

"I'm a born and raised Milwaukeean and am 100 percent anti-custard," says Stephanie Halfmann of West Allis. "I have no real ideology behind it, just that ice cream and frozen yogurt are both so obviously better. I believe the truth came out when I also finally let myself admit that I dislike mini-golf."

Bay View’s Catherine Coons Hubbard has a similar sentiment. "I'm not a fan. But I was born and raised in Philly," she says.

Although custard hate sometimes occurs with people like Halfmann who grew up in Milwaukee, arguably the frozen custard capitol of the country, there are plenty of people who moved to Brew City later in life and simply never understood the hype.

"I had no idea what custard was until I lived in Milwaukee," says Illinois-based writer and former OnMilwaukee.com intern Heather Leszczewicz. "I had my first taste of custard at Kopp's. It's not bad, it's just a bit too thick, rich and heavy."

Occasionally, there are custard converts, like Milwaukee's Lisa Desmond.

"I was horrified by the idea until I tried some and realized it was just like ice cream. But I'm from California and had never heard of frozen custard until coming to Wisconsin," says Desmond.

Although Wisconsinites would like to believe the Badger State is the birthplace of custard, it’s possible that the frozen dessert originated in 1919 in Coney Island. However, recipes for custard existed in many locales, including France.

Regardless of its origin, Wisconsinites embrace custard as one of its own, along with bratwurst and use of the word "bubbler." The appreciation for the treat is often fervent.

"Can I just bathe in custard?" asked Whitewater’s Chris Corona. "Please?"

Because of the addition of eggs to the ingredients, custard has more fat and calories than regular ice cream. Health reasons, for some people, is the reason why the pick regular ice cream over custard.

"I'm a Dairy Queen fan," says Madison’s Beth Braun. "I can do without the extra fat and calories of custard as long as I have DQ."

Anne Bisone says she even went so far as to "try" to like frozen custard, but couldn’t do it.

"Frozen custard? Yuck! I tried to like it, but just don't. I feel lousy after eating it," says Bisone.

Certainly, the rise of people who are diagnosed as lactose intolerant contributes to a backlash of custard love. But some people just don’t like the taste or the texture of the custard-based icy stuff. Period.

"I hate frozen custard," says Riverwest’s Sarah Moore.