By Lori Fredrich Senior Food Writer, Dining Editor, Podcast Host Published Apr 05, 2023 at 5:01 PM Photography: Milwaukee Bucks

Today the Milwaukee Bucks unveiled the fruit of a notable partnership between the organization and DAOU Family Estates at Fiserv Forum.

The private DAOU Lounge, which is located on the main concourse of Fiserv Forum near section 103  marks a first-ever NBA partnership for the iconic winery, which is known for its highly acclaimed wines made from classic Bordeaux varieties including Cabernet Sauvignon and Sauvignon Blanc.  

DAOU Lounge - view from arena sideX

"Whether it's on the court or in the vineyard, the pursuit of excellence is what binds the Milwaukee Bucks and DAOU - two icons at the top of their game, determined to be the best," said Neb Lukic, President of DAOU Family Estates. "This, coupled with our shared focus on creating meaningful experiences for our consumers, DAOU and the Bucks are the perfect pairing.”

The entrance to the private lounge, which boasts decor in DAOUS signatured colors, is marked by the DAOU Doe, which pays homage to the Bucks’ famous stag. 

As for the lounge itself, it provides a luxurious new venu from which guests can view events at Fiserv Forum while enjoying delicious food and DAOU wines. Fiserv guests will also be able to enjoy DAOU’s award-winning wines during events on all floors of the arena.

DAOU Lounge - view of arenaX

 "We are thrilled to welcome DAOU as a partner of the Milwaukee Bucks," said Matt Pazaras, Chief Business Development and Strategy Officer of the Milwaukee Bucks and Fiserv Forum. "Its commitment to excellence and dedication to quality make them a perfect match for our fans. We look forward to sharing DAOU’s outstanding wines with our guests at Fiserv Forum."

Guests interested in renting the DAOU Lounge are invited to inquire via email to or visit for more information.

Lori Fredrich Senior Food Writer, Dining Editor, Podcast Host

Lori is an avid cook whose accrual of condiments and spices is rivaled only by her cookbook collection. Her passion for the culinary industry was birthed while balancing A&W root beer mugs as a teenage carhop, fed by insatiable curiosity and fueled by the people whose stories entwine with each and every dish. She’s had the privilege of chronicling these tales via numerous media, including OnMilwaukee and in her book “Milwaukee Food.” Her work has garnered journalism awards from entities including the Milwaukee Press Club. 

When she’s not eating, photographing food, writing or recording the FoodCrush podcast, you’ll find Lori seeking out adventures with her husband Paul, traveling, cooking, reading, learning, snuggling with her cats and looking for ways to make a difference.