By Steve Kabelowsky Contributing Columnist Published Sep 22, 2014 at 3:22 PM Photography:

For larger businesses, celebrities and even media outlets … instead of having the individual person listed as the "owner" of the Twitter account making tweets, a ghostwriter or social media editor will do the posts and messages back from comments.

George Takei, known for playing Sulu on the original "Star Trek" TV show and movies, is also known for his participation on social media. His accounts on Twitter and Facebook are relevant to the topics of the day, or just take a geeky look at the past. Takei has a three-person team that takes care of the postings. They write and post them on his behalf. Most times, that three-person team will use software to automatically make those posts.

In my work in PR and marketing, I write social media posts on behalf of my clients. I use software to deploy the messages, so I don’t have to do all the work manually at the time it needs to go out live.

Well, someone on Joan Rivers’ team dropped the ball on her social media pages. The late comic and show host died on Sept. 4.

Her voice came from beyond the grave when her Facebook account spoke in the first-person, promoting the iPhone 6 on Friday. The message with a picture of her old phone has since been deleted.

It read:

"This badass is being replaced by an iPhone 6 (not the fat one). I got this one in 2010, and after 4 years, my only complaint is that apps are now designed for bigger screens, and the battery is getting tired. Never had a case for it, since it was most beautiful on its own. Great achievement in design. Great product. #apple #iPhone #tech."  

I’m sure the people at Apple are glad that Rivers’ ghost loves the iPhone6. One of the best comebacks I’ve seen was this gem: "Joan Rivers talking about the iPhone 6 ... Maybe The Cloud is more than we think."

Things like this happen all of the time as people make mistakes. But this serves as a great reminder that sometimes on social media "personal" accounts are not always what they appear to be. Granted, there are many celebrities that post their own thoughts with their own fingers. However, especially in media, it is usually a lower-level producer or editor that may be speaking for a national news talking head, or even the multi-million or multi-billion industry itself.

CHANGE: Remember when the "TV Guide" was just a simple, small magazine bought in the check-out-line at the grocery store?

Some of the publication’s branches have come and gone. One of the largest spinoffs, the cable network, will go through another change by the end of the year. TVGN, the TV Guide Network owned by CBS Corporation and Lionsgate, is seen in more than 80 million homes.

Currently delivering its highest primetime audiences in more than five years, announced last week that it will rebrand as POP, a multi-platform destination dedicated to, "celebrating the fun of being a fan."

Leslie Moonves, president and CEO of CBS Corporation, and Jon Feltheimer, CEO of Lionsgate, said, "POP is an exciting new chapter for a cable network that has made great progress and generated significant ratings momentum over the past year. Our new brand not only positions the channel for continued growth but reflects its identity, focus and fan base."

Brad Schwartz, president of entertainment and media at POP, continued, "A strong brand differentiates a network from its peers. The inspiration for POP is simple – When something stands out from the rest, it pops. It’s what everyone is talking about. It’s an exceptional talent. It’s a one-of-a-kind maverick. When something is so good that it earns a culture of fandom, that’s POP – and that’s what we want our channel to symbolize, a fresh new media personality that puts us firmly alongside the audience."

Launching in 2015 with more than 400 hours of fan-fueled original programming, POP will provide a multi-platform destination. The broadcast schedule will come out in the coming weeks.

"Rock This Boat: New Kids On The Block," a series following die-hard fans of the boy band and "The Story Behind," which shares behind-the-scenes footage of TV shows, have already been presented as parts of POP’s new lineup.

Steve Kabelowsky Contributing Columnist

Media is bombarding us everywhere.

Instead of sheltering his brain from the onslaught, Steve embraces the news stories, entertainment, billboards, blogs, talk shows and everything in between.

The former writer, editor and producer in TV, radio, Web and newspapers, will be talking about what media does in our community and how it shapes who we are and what we do.