The Wisconsin Center District is looking for a new sponsor – and a new name.

Currently known as the Delta Center, the Wisconsin Center was notified recently that Delta Air Lines will not renew its one-year agreement for the naming rights.

"We enjoyed having Delta Air Lines as a partner and have been in discussions with other potential partners to support Milwaukee’s downtown," said Franklyn Gimbel, Wisconsin Center District Board Chairman.

The new sponsor would not only get naming rights, but would receive advertising rights to the U.S. Cellular Arena, Milwaukee Theatre and the Wisconsin Center.  Interested sponsors should contact Richard Freiberg, Director of Business Development at rfreiber@wcd.org or (414) 908-6056.