By Jeff Sherman Staff Writer Published Dec 09, 2008 at 11:49 AM

Nine years ago, Diane Djukic opened Divna -- "gorgeous" in Serbian -- in Pewaukee after working in corporate retail for the plus-size industry for 15 years. A few years ago daughter Sofija moved the store to the Phoenix Building, 219 N. Milwaukee St., in the Historic Third Ward.

Today, via e-mail, we learned that Divna's final day of business is Saturday, Dec. 13.

Here's the entire message:

"Dear Devoted Diva's, We are sorry to announce that due to hard economic times, Divna's last day of business will be Saturday December 13th. We want to inform everyone that the entire store will be 60-70% off!! I want to thank everyone for a blessed nine-year journey! It has been a pleasure getting to know everyone and dressing our divas! Come in from Today-Saturday for great savings!! Wishing everyone Happy and Healthy Holidays and a Happy New Year!! Look out for updates and news from me as I begin a new chapter!"

Jeff Sherman Staff Writer

A life-long and passionate community leader and Milwaukeean, Jeff Sherman is a co-founder of OnMilwaukee.

He grew up in Wauwatosa and graduated from Marquette University, as a Warrior. He holds an MBA from Cardinal Stritch University, and is the founding president of Young Professionals of Milwaukee (YPM)/Fuel Milwaukee.

Early in his career, Sherman was one of youngest members of the Greater Milwaukee Committee, and currently is involved in numerous civic and community groups - including board positions at The Wisconsin Center District, Wisconsin Club and Marcus Center for the Performing Arts.  He's honored to have been named to The Business Journal's "30 under 30" and Milwaukee Magazine's "35 under 35" lists.  

He owns a condo in Downtown and lives in greater Milwaukee with his wife Stephanie, his son, Jake, and daughter Pierce. He's a political, music, sports and news junkie and thinks, for what it's worth, that all new movies should be released in theaters, on demand, online and on DVD simultaneously.

He also thinks you should read OnMilwaukee each and every day.