Wisconsin-based insurance provider Network Health announced a four-year partnership with former wide receiver and recent Green Bay Packers Hall of Fame inductee Donald Driver. The news was announced Tuesday in Racine, where Driver spoke at a Network Health Medicare member event with CEO Coreen Dicus-Johnson at the Roma Lodge, 7130 Spring St.
"Donald Driver’s longstanding commitment to health and wellness set the foundation for our relationship," said Dicus-Johnson. "We’re honored to team up with such a beloved figure here in our very own state."
The endorsement deal includes annual video and photo production with Driver that can be used for marketing materials, website usage, internal messaging, social media purposes, and email campaigns. Aside from his appearance at the Medicare member event, Driver will also attend Network Health broker events and make phone calls to select members to encourage them to stay fit and healthy. Driver will also promote Network Health on his own social media channels and will provide Network Health the opportunity to be sole insurance sponsor of his promotional events and programs.
"This relationship with Network Health is a natural fit for me," said Driver. "As health insurance providers, the Network Health team makes it their mission to help members lead healthier, happier lives. That’s a mission I’m familiar with, and a team I’m happy to join."
Network Health covers more than 129,000 people throughout Wisconsin on its commercial, Medicare Advantage and individual health insurance plans.