By Lori Fredrich Senior Writer & Dining Editor Published May 26, 2021 at 5:31 PM

Doughnuttery, a New York City franchise specializing in fresh mini doughnuts, is making its official Wisconsin debut in early June.

The kiosk, which will be located near J. Crew and Urban Outfitters on the lower level of  inside Mayfair Mall, 2500 N. Mayfair Rd., will offer a sneak peek to eager doughnut loving customers during their soft opening on Thursday, June 10. A grand opening is planned for Friday, June 11.

The Doughnuttery concept, established in 2012, has developed a reputation for its hot, freshly-made mini doughnuts, which derive their unique flavor from a variety of sugars and glazes. Options include standards like cinnamon sugar, along with more unique options like Spicy Rooster (spiked with Sriracha).

The sweet doughnuts are made-to-order and packaged in signature mini doughnut bags or pizza-style doughnut boxes. DIY Doughnut Kits, which allow fans to make and decorate hot, fresh doughnuts at home, will also be available. 

The new location will be run by local entrepreneurs, Laura Martinez and Michael Karolewicz, who first experienced the mini doughnuts on a trip to New York City.

“As soon as we tasted these doughnuts in New York, we knew that we had to bring the idea back home with us,” they noted in a release on the opening. “[This] gives all of Milwaukee and the surrounding suburbs the chance to taste these unique tasting mini doughnuts.”

This article was updated on May 27, 2021.


Lori Fredrich Senior Writer & Dining Editor

Lori is an avid cook whose accrual of condiments and spices is rivaled only by her cookbook collection. Her passion for the culinary industry was birthed while balancing A&W root beer mugs as a teenage carhop, fed by insatiable curiosity and fueled by the people whose stories entwine with each and every dish. She’s had the privilege of chronicling these tales via numerous media, including OnMilwaukee and in her book “Milwaukee Food.” Her work has garnered journalism awards from entities including the Milwaukee Press Club. 

When she’s not eating, photographing food, writing or recording the FoodCrush podcast, you’ll find Lori seeking out adventures with her husband Paul, traveling, cooking, reading, learning, snuggling with her cats and looking for ways to make a difference.