By Jeff Sherman Staff Writer Published Apr 04, 2018 at 7:01 PM

Hey, Target, it’s me, Milwaukee, again. 

In 2010, I wrote this. And, fully realize that large developments take years to plan and implement.

So, it’s now time, Target. Let’s build in Downtown Milwaukee.

As Gary Witt from The Pabst Theater Group shared today on Facebook, the Chicago Tribune is reporting that Target is "plans to open another of its smaller stores in the Logan Square neighborhood, just a little more than a mile and a half from an existing store in Avondale."

This will be Target’s 10th "small-format" store in Chicagoland. And I think Milwaukee also needs one. Now. 

Sure, I can order most of the stuff I’d buy at Target online and can have anything delivered in hours, from nearly anywhere. But Target runs are still needed and simply are not convenient if you live in the North Shore all the way south to the Third Ward. Miller Park, Grafton and Chase Avenue are the nearest Targets and all seem a bit far away if you live in greater Downtown.

Retail is changing is so many ways, and one way for Target to be more local is to build smaller. Milwaukee’s primed to help with our increased Downtown residential and workforce population. They need you, Target.

So, Target, let’s loop you into Milwaukee’s Downtown rebirth. Kohl’s isn’t coming Downtown. You should.

Happy to help however I can, so follow this link to learn more.


Jeff Sherman Staff Writer

A life-long and passionate community leader and Milwaukeean, Jeff Sherman is a co-founder of OnMilwaukee.

He grew up in Wauwatosa and graduated from Marquette University, as a Warrior. He holds an MBA from Cardinal Stritch University, and is the founding president of Young Professionals of Milwaukee (YPM)/Fuel Milwaukee.

Early in his career, Sherman was one of youngest members of the Greater Milwaukee Committee, and currently is involved in numerous civic and community groups - including board positions at The Wisconsin Center District, Wisconsin Club and Marcus Center for the Performing Arts.  He's honored to have been named to The Business Journal's "30 under 30" and Milwaukee Magazine's "35 under 35" lists.  

He owns a condo in Downtown and lives in greater Milwaukee with his wife Stephanie, his son, Jake, and daughter Pierce. He's a political, music, sports and news junkie and thinks, for what it's worth, that all new movies should be released in theaters, on demand, online and on DVD simultaneously.

He also thinks you should read OnMilwaukee each and every day.