The new Drink Design Collective partnership between Milwaukee Brewing Company and Sup! Organic Hard Seltzer not only weds these two existing beverage brands, it also means a new product is on the horizon, too.
In addition to producing the first organic seltzer and MKE Brewing’s broad line of craft beers at the 10th Street Brewery in the Brewery District, DDC will also launch Tierra Buena Hard Seltzer, which it calls, "industry’s first-ever climate neutral certified product."
Tierra Buena Hard Seltzer, which is expected to start in pilot markets in Wisconsin, Boston, New York and Chicago, in spring will use Latin American reforestation projects to offset 100 percent of its carbon footprint.
Tierra Buena -- which means Good Land in Spanish, get it? -- will come in four flavors: Spiced Mango, Mixed Berry, Agave Lime and Strawberry Kiwi Lemonade and will include Vitamin C and antioxidants.
MKE Brewing Company’s David Hock will be president and CEO, while Sup! Organic’s Chase Brooks will be named founder and chief innovation officer of DDC, which will be headquartered in Milwaukee.
"Rapid innovation is central to our vision, and this facility provides the perfect environment to quickly dial in future product lines," said Brooks, of the 10th Street Brewery.
DDC is currently seeking distilling and winemaking licensing, to "(enable) the ability to develop products across total alcoholic beverage."
Born in Brooklyn, N.Y., where he lived until he was 17, Bobby received his BA-Mass Communications from UWM in 1989 and has lived in Walker's Point, Bay View, Enderis Park, South Milwaukee and on the East Side.
He has published three non-fiction books in Italy – including one about an event in Milwaukee history, which was published in the U.S. in autumn 2010. Four more books, all about Milwaukee, have been published by The History Press.
With his most recent band, The Yell Leaders, Bobby released four LPs and had a songs featured in episodes of TV's "Party of Five" and "Dawson's Creek," and films in Japan, South America and the U.S. The Yell Leaders were named the best unsigned band in their region by VH-1 as part of its Rock Across America 1998 Tour. Most recently, the band contributed tracks to a UK vinyl/CD tribute to the Redskins and collaborated on a track with Italian novelist Enrico Remmert.
He's produced three installments of the "OMCD" series of local music compilations for OnMilwaukee.com and in 2007 produced a CD of Italian music and poetry.
In 2005, he was awarded the City of Asti's (Italy) Journalism Prize for his work focusing on that area.
He can be heard weekly on 88Nine Radio Milwaukee talking about his "Urban Spelunking" series of stories.