By Lori Fredrich Senior Writer Published Dec 05, 2018 at 11:12 AM

An additional venue has officially been announced for the Entertainment Block adjacent to Fiserv Forum. Wisconsin lifestyle brand Drink Wisconsinbly will open a pub at 320 W. Highland Ave. in a 3,500-square foot space.

Drink Wisconsinbly also maintains a pub at 135 E. National Ave.; however, that location will be closing at the end of the year (read more on that here). 

"We are incredibly excited and proud to be bringing our flagship DW Pub to the Entertainment Block," said John Casanova, president of Wisconsinbly Holdings and Drink Wisconsinbly Beverage Company LLC, noting that the brand will maintain a similar look and feel to the Walker's Point location, including an emphasis on celebrating Wisconsin culture.

The venue, which Casanova describes as a "mercantile pub," will offer the brand the unique opportunity to launch a true brick-and-mortar retail shop where they plan to sell a wide variety of Drink Wisconsinbly merchandise, including wearables and an expanded catalog of items including Bluetooth speakers and throw rugs.

The venue will not have a full kitchen; however Casanova expects that the pub will offer simple fare, potentially including things like cheese curds and pizza.

"We certainly want it to take the presence that we’ve set in Walker’s Point and expand on that," notes Casanova. "The location is bigger than our space in Walker’s Point, so we’ll capitalize on that. Instead of one bubbler serving old fashioneds, we’ll have two."

The beer garden at the Fiserv Forum Entertainment Block opened this fall; the development will also include Punch Bowl Social and Good City Brewing Co. is slated to open in spring of 2019.

"We are pleased to expand our relationship with Drink Wisconsinbly to include an establishment in the Entertainment Block," said Michael Belot, senior vice president of Bucks Ventures and Development. "Drink Wisconsinbly and its memorable Wisconsin offerings will be instrumental in making the Entertainment Block as a must-go destination."

Lori Fredrich Senior Writer

Lori Fredrich (Lo) is an eater, writer, wonderer, bon vivante, traveler, cook, gardener and girlwonder. Born and raised in the Milwaukee area, she has tried to leave many times, but seems to be drawn to this quirky city that smells of beer and alewives.

Some might say that she is a little obsessed with food. Lo would say she is A LOT obsessed with food. After all, she has been cooking, eating and enjoying food for decades and has no plans to retire anytime soon. 

Lo's recipes and writing have been featured in a variety of publications including GO: Airtran Inflight Magazine, Cheese Connoisseur, Cooking Light, Edible Milwaukee, Milwaukee Magazine and the Milwaukee Journal Sentinel, as well as on the blog Go Bold with Butter, the web site Wisconsin Cheese Talk, and in the quarterly online magazine Grate. Pair. Share.