The TV stations that cover local and area news, usually have the strongest connections to their audiences. Even without a news platform, local outlets can engage the audience and the return on investment is pretty high on creating and promoting an event.
CW 18 (WVTV-TV) and My 24 (WCGV-TV) will head back to Southridge Mall for its latest edition of Family Fest. The festival is set for 10 a.m. to 6 p.m. on Feb. 7 and noon to 5 p.m. on Feb. 8 at the Greendale shopping center.
Visitors to the family festival can meet area athletes (on Feb. 7 at 1 p.m.), meet Milwaukee Brewers 1982 World Series second baseman Jim Gantner, and (Feb. 8 at 1 p.m.) talk with Green Bay Packers wide Receiver and Super Bowl champion Antonio Freeman.
"Meet celebrities, including former Milwaukee Brewers and Green Bay Packers players, grill masters Mad Dog & Merrill, RING OF HONOR wrestlers, costumed characters and more," the stations reported in a release.
So far scheduled are: ComedySportz, The Great Paulissimo Magic Show, Kohl’s Wild Theater (presented by the Zoological Society of Milwaukee), Milwaukee Youth Symphony Orchestra, Glencastle Irish Dancers and Kinsella Academy of Irish Dance Dancers, Irish Music, and a performance from The Latchkeys Band.
Fest-goers can participate in the Family Fest Scavenger Hunt for a chance to win a Door County Getaway, courtesy of the Door County Visitors Bureau. Mad Dog and Merrill will be iving away a Grillmaster prize package and other give-a-ways include passes to Discovery World, Siege Paintball and the Milwaukee Auto Show.
Visitors of the free event will also have a chance to visit with local sponsors and community organizations.
NEW EPISODES: Fox Business Network will air new episodes of "Strange Inheritance," hosted by Jamie Colby on Feb. 2.
The episode called "$3 Million Nickel" features a man who inherits a supposedly fake 1913 Liberty Nickel, but is it actually the real thing? If so, it’s one of the world’s most valuable coins. Colby examines the history with the family, and visits a Chicago auction house to learn the fate of the coin.
On Tuesday night, Fox Business Network will present "World’s Youngest Winery Owner." Taking place in Portland, Oregon, a winemaker leaves his business to his only son, but there’s just one problem, he’s 8-years-old. With the help of friends and family, the enterprise keeps going and a high profile order from the White House, puts the winery on the map. Colby profiles the estate and takes stock of the vineyard’s business.
NAME GAME: Ever notice why a lot of outlets call the Super Bowl only "The Big Game?"
It comes down to who is serving in the best interests for the business. Because the term Super Bowl and the likeness of the Lombardi Trophy are owned and licensed by the NFL, they can’t be used for financial gain. TV and radio outlets used to sell packages to advertisers for helping get the Super Bowl on the air.
So, that’s why we will see department stores, gas stations and media outlets use only "The Big Game."
Media is bombarding us everywhere.
Instead of sheltering his brain from the onslaught, Steve embraces the news stories, entertainment, billboards, blogs, talk shows and everything in between.
The former writer, editor and producer in TV, radio, Web and newspapers, will be talking about what media does in our community and how it shapes who we are and what we do.