By Lori Fredrich Senior Food Writer, Dining Editor, Podcast Host Published May 15, 2023 at 2:03 PM

Wisonsin's first 7 Brew, a drive-thru coffee concept that aims to revolutionize the way customers experience drive-thru coffee service, has officially opened at 1010 S. Moorland Rd. in Brookfield.

The brand, which launched its first operation in Arkansas, operates more than 75 stands across the country, offers over 20,000 unique drink combinations from its original Blondie (a caramel and vanilla breve) to smoothies, shakes and teas. 

The brand received its official welcome to the Dairy State during a ribbon-cutting ceremony last week in partnership with the Greater Brookfield Chamber of Commerce. During the event, the franchise presented a $2,000 donation to Children’s Wisconsin, the region’s largest provider of pediatric healthcare.

7 Brew ribbon cuttingX

“The heart of 7 Brew is about cultivating kindness wherever we go,” said Tommy Pennington, owner-operator for 7 Brew Brookfield. “We’re excited to make that positive impact in Milwaukee and the greater Wisconsin area. It is a profound moment for me to be able to bring this concept to the place I was raised and return that investment full circle.”

Moving forward, 7 Brew has plans to open at least four stands in the state this year, including locations in West Bend, Eau Claire and Mt. Pleasant.

Lori Fredrich Senior Food Writer, Dining Editor, Podcast Host

Lori is an avid cook whose accrual of condiments and spices is rivaled only by her cookbook collection. Her passion for the culinary industry was birthed while balancing A&W root beer mugs as a teenage carhop, fed by insatiable curiosity and fueled by the people whose stories entwine with each and every dish. She’s had the privilege of chronicling these tales via numerous media, including OnMilwaukee and in her book “Milwaukee Food.” Her work has garnered journalism awards from entities including the Milwaukee Press Club. 

When she’s not eating, photographing food, writing or recording the FoodCrush podcast, you’ll find Lori seeking out adventures with her husband Paul, traveling, cooking, reading, learning, snuggling with her cats and looking for ways to make a difference.