By Lori Fredrich Senior Food Writer, Dining Editor, Podcast Host Published Apr 29, 2017 at 3:30 PM

After a soft opening late last week, Boo Boo's sandwich shop officially opens to the public on Monday at 11 a.m.

The shop, located in the former Philly Way at 405 S. 2nd St. is owned by Richard Regner, who also owns Soup Bros. right around the corner on Florida Street. It's managed by longtime Soup Bros. employee, David Hernandez.

The space itself has gotten a facelift. The kitchen, which you can see from the ordering counter, has been updated.

The entry to the restaurant showcases newly painted walls featuring bright colors in whimsical patterns.

There's counter seating for four or five people overlooking the kitchen, as well as seating for about 15 inside the restaurant's four-season patio space, which features bright yellow, green and blue painted brick, decoratively etched concrete floors and an electric fireplace with a facade of repurposed brick from Downtown Milwaukee buildings.

Boo Boo's offers both hot and cold sandwiches, including options like turkey, salami, bologna with mustard and pickled vegetables, and grilled liverwurst with onion and mustard.

Tuna salad is a flavorful mix of tuna, mayonnaise and a bit of soy along with celery, cucumbers and capers.

There's also a "Milwaukee cheese steak" (pictured above) with chopped steak, peppers, mushrooms, onions and cheese. All options are priced at between $8 and $9, which includes hand-cut fries. Vegetable based soups will also be available, as well as a variety of beverages including San Pellegrino and a variety of Jarritos soft drinks, in flavors like tamarind, mandarin orange and pineapple.

Beginning Monday, Boo Boo's will be open Monday through Saturday from 11 a.m. to 7 p.m. 

Lori Fredrich Senior Food Writer, Dining Editor, Podcast Host

Lori is an avid cook whose accrual of condiments and spices is rivaled only by her cookbook collection. Her passion for the culinary industry was birthed while balancing A&W root beer mugs as a teenage carhop, fed by insatiable curiosity and fueled by the people whose stories entwine with each and every dish. She’s had the privilege of chronicling these tales via numerous media, including OnMilwaukee and in her book “Milwaukee Food.” Her work has garnered journalism awards from entities including the Milwaukee Press Club. 

When she’s not eating, photographing food, writing or recording the FoodCrush podcast, you’ll find Lori seeking out adventures with her husband Paul, traveling, cooking, reading, learning, snuggling with her cats and looking for ways to make a difference.