By Molly Snyder Senior Writer Published Apr 12, 2016 at 2:24 PM

Nine years ago, Sarah and River Ditzenberger opened a delightfully quirky and old-timey variety store called Fischberger’s at 2445 N. Holton St. in the Riverwest-Harambee neighborhood.

Now, the couple has partnered up with Kara Wendel and the two plan to open a second Fischberger’s on 55th and Vliet Streets.

"The speed with which this happened has taken us both by surprise. The space we found is perfect and will be ready for us to move in beginning in May. The challenge with this happening so quickly is funding," says Wendel.

Hence, the hopeful new owners started a Kickstarter campaign and will use the donations to build shelves, purchase inventory, make signs and more.

"We can not wait to share in this adventure and expansion with the community. We appreciate your help and support as we enter into this partnership to create another wonderful location of Fischberger's Variety," says Wendel.


Molly Snyder started writing and publishing her work at the age 10, when her community newspaper printed her poem, "The Unicorn.” Since then, she's expanded beyond the subject of mythical creatures and written in many different mediums but, nearest and dearest to her heart, thousands of articles for OnMilwaukee.

Molly is a regular contributor to FOX6 News and numerous radio stations as well as the co-host of "Dandelions: A Podcast For Women.” She's received five Milwaukee Press Club Awards, served as the Pfister Narrator and is the Wisconsin State Fair’s Celebrity Cream Puff Eating Champion of 2019.