By Molly Snyder Senior Writer Published Jan 23, 2025 at 4:01 PM

In honor of National Flannel Day, The Village of Wauwatosa is celebrating with Flannelpalooza. The second-annual outdoor event, presented by The Flannel Fox, includes axe throwing, an ice sculpture demo, chainsaw carving, beard contest, pub crawl, winter clothing drive, food, beverages and vendors. 

Flannelpalooza will take place Saturday, Feb. 8 on Harwood Avenue between State Street and Wauwatosa Avenue from 10 a.m. to 5 p.m. Harwood Avenue will be closed to traffic to allow more space for the fun. 

The event will also feature a winter clothing drive sponsored by Milwaukee-based apparel company Muk Luks. Donations of winter gloves, men’s jeans, men's coats and other items for the Street Angels outreach program can be dropped off at collection points throughout the event.

Food and beverages will be available for purchase including beer on tap courtesy of a special tap car from Draft & Vessel; a hot chocolate bar from Tabal Chocolate; and offerings from Buckatabon Tavern & Supper Club, Le Reve Patisserie & Café and The Village Cheese Shop.

Event schedule:

• Best Dressed Dog Contest – 12 p.m.

• Ice Carving Demonstration – 1-2:30 p.m.

• Foxiest Lit Beard Contest – 2:30 p.m.; Winners Announced – 4 p.m.

“Wisconsinites are always looking for ways to get out and have fun during the winter months,” says Melyssa Bauer, one of the event organizers and a co-owner of the Village boutique The Flannel Fox. “This year we’re going even bigger and better, with a hot lineup of cold-weather enjoyment all day long.” 


Molly Snyder started writing and publishing her work at the age 10, when her community newspaper printed her poem, "The Unicorn.” Since then, she's expanded beyond the subject of mythical creatures and written in many different mediums but, nearest and dearest to her heart, thousands of articles for OnMilwaukee.

Molly is a regular contributor to FOX6 News and numerous radio stations as well as the co-host of "Dandelions: A Podcast For Women.” She's received five Milwaukee Press Club Awards, served as the Pfister Narrator and is the Wisconsin State Fair’s Celebrity Cream Puff Eating Champion of 2019.