By Lori Fredrich Senior Writer & Dining Editor Published Nov 20, 2020 at 10:01 AM

It’s been over 25 years since the brand now known as Colectivo Coffee was established in Milwaukee. Over those years, the company has seen a name change (from Alterra to Colectivo), growth into new markets including Madison and Chicago and the birth of an adjunct brand, Troubadour Bakery. It’s also faced numerous challenges, from managing growing pains and meeting employee expectations to facing the challenges of a global pandemic.

On this week’s podcast, we chat with Scott Schwebel, the vice president of brand, marketing and retail for Colectivo Coffee about all of these things and more. During our conversation, we take a trip down memory lane and look back on the history of the popular hometown coffee brand, which began as a kiosk at Bayshore Mall and has grown to encompass over 20 retail locations. Along the way, we discuss the brand’s mission and values, the way they’ve adapted  to change, steered through the pandemic and some of the ways they plan to navigate the uncertain future. 

Grab a cup of coffee and listen in!



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Lori Fredrich Senior Writer & Dining Editor

Lori is an avid cook whose accrual of condiments and spices is rivaled only by her cookbook collection. Her passion for the culinary industry was birthed while balancing A&W root beer mugs as a teenage carhop, fed by insatiable curiosity and fueled by the people whose stories entwine with each and every dish. She’s had the privilege of chronicling these tales via numerous media, including OnMilwaukee and in her book “Milwaukee Food.” Her work has garnered journalism awards from entities including the Milwaukee Press Club. 

When she’s not eating, photographing food, writing or recording the FoodCrush podcast, you’ll find Lori seeking out adventures with her husband Paul, traveling, cooking, reading, learning, snuggling with her cats and looking for ways to make a difference.