By Lori Fredrich Senior Writer Published Nov 20, 2020 at 10:01 AM

It’s been over 25 years since the brand now known as Colectivo Coffee was established in Milwaukee. Over those years, the company has seen a name change (from Alterra to Colectivo), growth into new markets including Madison and Chicago and the birth of an adjunct brand, Troubadour Bakery. It’s also faced numerous challenges, from managing growing pains and meeting employee expectations to facing the challenges of a global pandemic.

On this week’s podcast, we chat with Scott Schwebel, the vice president of brand, marketing and retail for Colectivo Coffee about all of these things and more. During our conversation, we take a trip down memory lane and look back on the history of the popular hometown coffee brand, which began as a kiosk at Bayshore Mall and has grown to encompass over 20 retail locations. Along the way, we discuss the brand’s mission and values, the way they’ve adapted  to change, steered through the pandemic and some of the ways they plan to navigate the uncertain future. 

Grab a cup of coffee and listen in!



Find us and love us

The FoodCrush podcast is available via a variety of platforms from iTunes and Google Play to Spotify, Stitcher and more. Search for us on your favorite podcast platform, subscribe for notifications about each new episode, and – better yet – help us out by sharing the love by writing a review on iTunes.

Got an idea for a topic we should consider for FoodCrush? Want to offer feedback on our latest episode? Email me at You can also give @FoodCrushPod a follow on Facebook, Twitter and Instagram for information on future episodes, special features, live tastings and more.  

Lori Fredrich Senior Writer

Lori Fredrich (Lo) is an eater, writer, wonderer, bon vivante, traveler, cook, gardener and girlwonder. Born and raised in the Milwaukee area, she has tried to leave many times, but seems to be drawn to this quirky city that smells of beer and alewives.

Some might say that she is a little obsessed with food. Lo would say she is A LOT obsessed with food. After all, she has been cooking, eating and enjoying food for decades and has no plans to retire anytime soon. 

Lo's recipes and writing have been featured in a variety of publications including GO: Airtran Inflight Magazine, Cheese Connoisseur, Cooking Light, Edible Milwaukee, Milwaukee Magazine and the Milwaukee Journal Sentinel, as well as on the blog Go Bold with Butter, the web site Wisconsin Cheese Talk, and in the quarterly online magazine Grate. Pair. Share.