By Lori Fredrich Senior Food Writer, Dining Editor, Podcast Host Published Apr 10, 2022 at 9:02 AM

It was 2014 when Devin Eichler opened the first location for Crafty Cow in Oconomowoc, Wisconsin. Since then, the craft beer and burger bar has evolved, adding two additional locations in Milwaukee and Wauwatosa and upping its game in terms of its sourcing for ingredients, its commitment to eco-friendly practices and the benefits it offers for employees.

This week on the FoodCrush Podcast, we’re sitting down with Eichler to talk about the lessons he’s learned over the past eight years, the changes he’s made to the family owned business and the goals he’s set for keeping the brand fresh, even as the food scene continues to expand.

Along the way, he shares his personal journey as a young business owner, the challenges of opening his first restaurant at age 23, and the benefits of caring more, engaging with the community and pursuing a constant evolution for the Crafty Cow brand.


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Lori Fredrich Senior Food Writer, Dining Editor, Podcast Host

Lori is an avid cook whose accrual of condiments and spices is rivaled only by her cookbook collection. Her passion for the culinary industry was birthed while balancing A&W root beer mugs as a teenage carhop, fed by insatiable curiosity and fueled by the people whose stories entwine with each and every dish. She’s had the privilege of chronicling these tales via numerous media, including OnMilwaukee and in her book “Milwaukee Food.” Her work has garnered journalism awards from entities including the Milwaukee Press Club. 

When she’s not eating, photographing food, writing or recording the FoodCrush podcast, you’ll find Lori seeking out adventures with her husband Paul, traveling, cooking, reading, learning, snuggling with her cats and looking for ways to make a difference.