By Lori Fredrich Senior Food Writer, Dining Editor, Podcast Host Published Feb 26, 2023 at 9:34 AM

OnMilwaukee is proud to highlight Black History Month in Milwaukee and beyond. Our goal is to highlight even more Black-owned businesses and stories – so for starters, click here to learn more about awesome Black-owned restaurants and businesses around town!

The goal of building community is a likely component of every food hall project. But it’s tough to imagine a food hall for which that tenet is more central than at North Avenue Market, a new Milwaukee area food hall which opened on the West Side of Milwaukee last September.

This week on FoodCrush, we’re sitting down with market founder Chris Harris Morse to talk about the inclusive, community-based mission for the North Avenue Market, how it came about and the challenges which he confronted as he moved his plans forward.

Along the way, Harris Morse shares insights into both his personal and professional journey, offers reflections on the food hall’s first six months in business and leave us with a picture of  the legacy he hopes to leave behind.

[Read more about the North Avenue Market here.]


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Lori Fredrich Senior Food Writer, Dining Editor, Podcast Host

Lori is an avid cook whose accrual of condiments and spices is rivaled only by her cookbook collection. Her passion for the culinary industry was birthed while balancing A&W root beer mugs as a teenage carhop, fed by insatiable curiosity and fueled by the people whose stories entwine with each and every dish. She’s had the privilege of chronicling these tales via numerous media, including OnMilwaukee and in her book “Milwaukee Food.” Her work has garnered journalism awards from entities including the Milwaukee Press Club. 

When she’s not eating, photographing food, writing or recording the FoodCrush podcast, you’ll find Lori seeking out adventures with her husband Paul, traveling, cooking, reading, learning, snuggling with her cats and looking for ways to make a difference.