Filipino food is having a moment, with awareness and appreciation of the cuisine growing across the nation. And that’s good news for businesses like Meat on the Street, a food truck that’s been serving a broad range of Filipino dishes since 2014.
This week we are talking to Meat on the Street owner Alexa Alfaro about the evolution of the business, the challenges it has faced and the vision for the future, including a pending rebrand that brings its Filipino roots to the fore. Along the way, she offers insights into her experience as an Asian American, her desire to educate customers about Filipino culture and the need for all of us to come together, listen, and use our curiosity to create understanding.
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As a passionate champion of the local dining scene, Lori has reimagined the restaurant critic's role into that of a trusted dining concierge, guiding food lovers to delightful culinary discoveries and memorable experiences.
Lori is an avid cook whose accrual of condiments and spices is rivaled only by her cookbook collection. Her passion for the culinary industry was birthed while balancing A&W root beer mugs as a teenage carhop, fed by insatiable curiosity and fueled by the people whose stories entwine with every dish. Lori is the author of two books: the "Wisconsin Field to Fork" cookbook and "Milwaukee Food". Her work has garnered journalism awards from entities including the Milwaukee Press Club. In 2024, Lori was honored with a "Top 20 Women in Hospitality to Watch" award by the Wisconsin Restaurant Association.
When she’s not eating, photographing food, writing or planning for TV and radio spots, you’ll find Lori seeking out adventures with her husband Paul, traveling, cooking, reading, learning, snuggling with her cats and looking for ways to make a difference.
