Everyone seems to love a little bubbly. And that’s likely one of the reasons why the hard seltzer market has taken off in recent years, with industry experts estimating that the beverage segment will will continue to gain momentum, increasing from $500 million in annual sales to $2.5 billion by 2021.
Among the brands making headway in the marketplace is Press, a premium alcoholic seltzer founded by Amy Walberg in 2015. The brand, based in Milwaukee, is one of just a few independent woman-owned hard seltzer companies on the market today. And it’s made a name for itself with not only a dedication to high quality ingredients, but also inventive flavors including pear chamomile, blackberry hibiscus and blood orange chili.
On this week’s podcast, we chat with Walberg about her journey to entrepreneurism and the challenges of breaking into the beverage market. She shares her experience launching the brand from her kitchen, the thinking that went into her branding strategy and flavor profiles and what sets Press apart from the crowd.
Along the way, we are treated to the inspiring success story of a single mom whose passion for flavor resulted in the launch of a seltzer brand which is now available in all 48 contiguous states.
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Lori Fredrich (Lo) is an eater, writer, wonderer, bon vivante, traveler, cook, gardener and girlwonder. Born and raised in the Milwaukee area, she has tried to leave many times, but seems to be drawn to this quirky city that smells of beer and alewives.
Some might say that she is a little obsessed with food. Lo would say she is A LOT obsessed with food. After all, she has been cooking, eating and enjoying food for decades and has no plans to retire anytime soon.
Lo's recipes and writing have been featured in a variety of publications including GO: Airtran Inflight Magazine, Cheese Connoisseur, Cooking Light, Edible Milwaukee, Milwaukee Magazine and the Milwaukee Journal Sentinel, as well as on the blog Go Bold with Butter, the web site Wisconsin Cheese Talk, and in the quarterly online magazine Grate. Pair. Share.