By Lori Fredrich Senior Food Writer, Dining Editor, Podcast Host Published Apr 02, 2023 at 9:31 AM Photography: Ryan Castelaz

Recent years have brought forth a shift in the culture surrounding bars, cocktails and attitudes toward drinking (and not drinking). And it has created an increased interest in low-proof and no-proof cocktail options.

This week on the podcast, we’re talking with Zoe Lomenzo of The Counter Day Bar, a beverage destination that specializes in zero proof offerings. Not unlike its sister business, Discourse, The Counter Day Bar aspires to break the usual molds and exceed expectations for no-proof cocktails. During our conversation, we chat about Lomenzo’s career and her personal experience moving from a traditional bar environment to a no-proof venue. Along the way, she offers us a peek inside the creative minds of the folks behind the new Day Bar, the philosophies that guide their work and the experience guests can expect when they visit.



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Lori Fredrich Senior Food Writer, Dining Editor, Podcast Host

Lori is an avid cook whose accrual of condiments and spices is rivaled only by her cookbook collection. Her passion for the culinary industry was birthed while balancing A&W root beer mugs as a teenage carhop, fed by insatiable curiosity and fueled by the people whose stories entwine with each and every dish. She’s had the privilege of chronicling these tales via numerous media, including OnMilwaukee and in her book “Milwaukee Food.” Her work has garnered journalism awards from entities including the Milwaukee Press Club. 

When she’s not eating, photographing food, writing or recording the FoodCrush podcast, you’ll find Lori seeking out adventures with her husband Paul, traveling, cooking, reading, learning, snuggling with her cats and looking for ways to make a difference.