The world of alcoholic beverages is changing rapidly. Products like canned cocktails and hard seltzer – along with the low-carb trend – are changing the way consumers drink. And despite the growth of craft beer over the last decade, it’s a whole new world for breweries, wineries and distilleries.
But what does all of this really mean for the beer industry? We consulted with Megan Mares, trade brewer for MillerCoors about the changing beer landscape. During our chat, we trace Mares’ journey from infectious disease researcher to Trade Brewer for Miller-Coors, and she shares her perspective on how both science (and smarts) play a role in training folks to taste and appreciate the many flavors in beer. Along the way, we discuss the changing beverage market, explore trends (from milkshake IPAs to the return of lagers) and discuss the future of beer in a world ruled by e-commerce.
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Lori Fredrich (Lo) is an eater, writer, wonderer, bon vivante, traveler, cook, gardener and girlwonder. Born and raised in the Milwaukee area, she has tried to leave many times, but seems to be drawn to this quirky city that smells of beer and alewives.
Some might say that she is a little obsessed with food. Lo would say she is A LOT obsessed with food. After all, she has been cooking, eating and enjoying food for decades and has no plans to retire anytime soon.
Lo's recipes and writing have been featured in a variety of publications including GO: Airtran Inflight Magazine, Cheese Connoisseur, Cooking Light, Edible Milwaukee, Milwaukee Magazine and the Milwaukee Journal Sentinel, as well as on the blog Go Bold with Butter, the web site Wisconsin Cheese Talk, and in the quarterly online magazine Grate. Pair. Share.