By Jeff Sherman Staff Writer Published Mar 27, 2013 at 1:22 PM

It often takes an outsider to help us truly understand the beauty of Lake Michigan and how it benefits the greater Milwaukee area.

Forbes is again that outsider as the site, April 15 print edition and reporter Joann Muller look at Milwaukee's ascent and quest to be the water capital of the world in a story called "The Capital of Water."

It's a great piece and testament to the many people, institutions and entities that have leveraged, promoted and positioned Milwaukee's access to fresh water.

Jeff Sherman Staff Writer

A life-long and passionate community leader and Milwaukeean, Jeff Sherman is a co-founder of OnMilwaukee.

He grew up in Wauwatosa and graduated from Marquette University, as a Warrior. He holds an MBA from Cardinal Stritch University, and is the founding president of Young Professionals of Milwaukee (YPM)/Fuel Milwaukee.

Early in his career, Sherman was one of youngest members of the Greater Milwaukee Committee, and currently is involved in numerous civic and community groups - including board positions at The Wisconsin Center District, Wisconsin Club and Marcus Center for the Performing Arts.  He's honored to have been named to The Business Journal's "30 under 30" and Milwaukee Magazine's "35 under 35" lists.  

He owns a condo in Downtown and lives in greater Milwaukee with his wife Stephanie, his son, Jake, and daughter Pierce. He's a political, music, sports and news junkie and thinks, for what it's worth, that all new movies should be released in theaters, on demand, online and on DVD simultaneously.

He also thinks you should read OnMilwaukee each and every day.