By Jeff Sherman OnMilwaukee.com Staff Writer Published Feb 03, 2010 at 9:12 AM

Got an e-mail from groom, 330 E. St. Paul, today. The subject read: "Find Out Why Everyone's Going Coconuts for The Fresh Campaign!!" I opened it and found an ad introducing a product called Fresh Balls. Yes, Fresh Balls.

The e-mail touted 20 percent off this aluminum-, paraben- and talc-free solution to "keep your boys fresh all day everyday."

Hmmm. Yes, Milwaukee, the world's first and only antiperspirant for testicles has arrived!

The Web site for the product is creative, noting that Frank Brooks invented Fresh Balls for one reason ... well, actually two.

Honestly, I don't know what more to write on this subject. So if you or your man has sweaty balls, groom now has a product for you. What better way to say, Happy Valentine's Day!

Jeff Sherman OnMilwaukee.com Staff Writer

A life-long and passionate community leader and Milwaukeean, Jeff Sherman is a co-founder of OnMilwaukee.

He grew up in Wauwatosa and graduated from Marquette University, as a Warrior. He holds an MBA from Cardinal Stritch University, and is the founding president of Young Professionals of Milwaukee (YPM)/Fuel Milwaukee.

Early in his career, Sherman was one of youngest members of the Greater Milwaukee Committee, and currently is involved in numerous civic and community groups - including board positions at The Wisconsin Center District, Wisconsin Club and Marcus Center for the Performing Arts.  He's honored to have been named to The Business Journal's "30 under 30" and Milwaukee Magazine's "35 under 35" lists.  

He owns a condo in Downtown and lives in greater Milwaukee with his wife Stephanie, his son, Jake, and daughter Pierce. He's a political, music, sports and news junkie and thinks, for what it's worth, that all new movies should be released in theaters, on demand, online and on DVD simultaneously.

He also thinks you should read OnMilwaukee each and every day.