There will be another healthy lunch option in the Third Ward beginning this fall.
Freshfin Poke, the East Side restaurant specializing in made-to-order poke bowls, will open a second location in the Landmark Building at 316 N. Milwaukee St. And the hope is that it will be up and running Oct. 1, if not sooner.
The Third Ward location, which will be situated in the window-front area adjacent to Holey Moley Coffee + Doughnuts and Coquette Cafe, will be considerably smaller than Freshfin’s North Avenue location at 1806 E. North Ave. However, it will offer an ordering counter as well as bar stool seating along both the stairway and windows.
Co-owner Nate Arkush says they’ll focus on the lunch crowd, with hours from about 11 a.m. to 2 p.m. However, he notes they’re likely to experiment with both dinner and weekend hours as time moves forward.
The menu will be slightly abbreviated, but Arkush says it will include a number of Freshfin’s signature made-to-order bowls including the spicy tuna, curry coconut shrimp and cilantro chicken. Freshfin will also offer freshly made grab-and-go bowls for those who are looking for a quick lunch options. Beverages will include Rishi iced tea, kombucha and healthy specialty beverages like coconut water.
"We think the location is perfect," says Arkush. "There are so many offices downtown and in the Third Ward. And we already have a customer base that travels to the East Side from downtown, so we’re excited to really be able to serve that audience more efficiently."
Growth at Freshfin’s East Side location has been steady. In fact, within the next three months, Freshfin will be expanding its footprint on the East Side, adding commissary kitchen which will function as a catering kitchen as well as providing production space for both the Third Ward and East Side locations.
"Business has been phenomenal," explains Arkush, "And we’ve had such a great response from the city at large. We’ve developed a really nice base of regulars, and we’ve become a go-to source for people looking for full-flavored healthful options and post-workout meals."
Arkush says adding additional locations was always in the plan for Freshfin. However, the ability to expand so soon was a pleasant surprise.
"From the beginning, we hoped that our concept would resonate enough that we could consider expansion," he says. "In the end, that happened sooner than we expected. We’re really excited to expand strategically and bring our food to other areas of the city that are looking for healthy, great tasting fast casual options."
Lori is an avid cook whose accrual of condiments and spices is rivaled only by her cookbook collection. Her passion for the culinary industry was birthed while balancing A&W root beer mugs as a teenage carhop, fed by insatiable curiosity and fueled by the people whose stories entwine with each and every dish. She’s had the privilege of chronicling these tales via numerous media, including OnMilwaukee and in her book “Milwaukee Food.” Her work has garnered journalism awards from entities including the Milwaukee Press Club.
When she’s not eating, photographing food, writing or recording the FoodCrush podcast, you’ll find Lori seeking out adventures with her husband Paul, traveling, cooking, reading, learning, snuggling with her cats and looking for ways to make a difference.