By Lori Fredrich Senior Writer & Dining Editor Published Nov 19, 2018 at 2:01 PM Photography: Andy Tarnoff

Milwaukee’s first Freshii opened today on the ground level of the Two-Fifty tower at 250 E. Wisconsin Ave.

The fast casual chain, which was founded in Toronto, Canada, in 2005, has based its success on a simple mission: "Eat. Energize." That mantra plays out in a business model that aims to make healthy eating convenient and affordable.

The Freshii menu includes a diverse and completely customizable menu of breakfast items, soups, salads, wraps, bowls, burritos, frozen yogurt, juices and smoothies.

Take for example the Teriyaki Twist, a grain-based bowl with brown rice, edamame, crispy wontons, broccoli, carrots, cucumber, green onions, sesame seeds and teriyaki sauce ($7.29, pictured above) or the Baja burrito featuring quinoa, romaine, avocado, corn, cabbage, green onions, salsa fresca and cilantro lime vinaigrette ($7.39).

Freshii also prides itself on its dedication to being an environmentally friendly business. As a result, it's committed to the use of both biodegradable and recyclable products. Stores are built to be energy efficient and corporate promotions are limited to the use of online, mobile ordering and paperless marketing. Since its inception, Freshii has opened over 430 restaurants in more than 17 countries in North America, South America, and Europe.

Freshii Milwaukee is open Monday through Friday from 7 a.m. to 7 p.m. an Saturday from 7 a.m. to 2 p.m.

Lori Fredrich Senior Writer & Dining Editor

Lori is an avid cook whose accrual of condiments and spices is rivaled only by her cookbook collection. Her passion for the culinary industry was birthed while balancing A&W root beer mugs as a teenage carhop, fed by insatiable curiosity and fueled by the people whose stories entwine with each and every dish. She’s had the privilege of chronicling these tales via numerous media, including OnMilwaukee and in her book “Milwaukee Food.” Her work has garnered journalism awards from entities including the Milwaukee Press Club. 

When she’s not eating, photographing food, writing or recording the FoodCrush podcast, you’ll find Lori seeking out adventures with her husband Paul, traveling, cooking, reading, learning, snuggling with her cats and looking for ways to make a difference.