It wasn’t easy for Custard City to embrace the new guy in town, but today there's a lot more room for frozen yogurt in the Milwaukee treat world.
"Froyo" has fallen in and out of fashion. It was popular nearly everywhere in the '80s and '90s, but then the people turned on the froyo only to later re-embrace it like a long-lost lover.
In the last 10 years, since people's eating trends have shifted away from high-protein, higher-fat diets again, frozen yogurt has come back, stronger than ever. It seems a new shop pops up almost every month.
The frozen yogurt experience is as much about the toppings as it is the icy part. Candy, fresh fruit, cereal, nuts, bakery crumbles and marshmallows and are available for sprinkling, but because frozen yogurt shops charge by the ounce, the toppings elevate the price – and the caloric intake.
Even though custard will always be Milwaukee’s frozen treat sweetheart, froyo is seemingly here to stay and available in most neighborhoods.
15155 W. National Ave., New Berlin, (262) 395-4580
1963 Wisconsin Ave., Grafton, (262) 546-5727
1424 W. Mequon Rd., Mequon, (262) 240-9865
Cream City Swirl
2663 S. Kinnickinnic Ave., (414) 897-8769
4874 S. 74th St., Greenfield, (414) 817-1100
My Yo My!
100 S. Water St., (414) 223-0277
1190 W. Sunset Dr., Waukesha, (262) 408-2423
18905 W. Capitol Dr., (262) 373-0999
Yo Factory brings frozen yogurt to the East Side.
11523 N. Port Washington Rd., Mequon, (262) 241-9696
5300 S. 76th St., (414) 421-8849
2203 N. Farwell Ave., (414) 988-4562
5760 S. 108th St., Hales Corners, (414) 377-9029
8701 S. Howell Ave., Oak Creek, (414) 301-4035
7700 S. Lovers Lane, Franklin, (414) 529-7330
1349 N. Wauwatosa Ave., Wauwatosa, (414) 988-5365
2205 N. Calhoun Rd., Brookfield, (262) 649-3128
4521 N. Oakland Ave., Shorewood, (414) 763-5296
Molly Snyder started writing and publishing her work at the age 10, when her community newspaper printed her poem, "The Unicorn.” Since then, she's expanded beyond the subject of mythical creatures and written in many different mediums but, nearest and dearest to her heart, thousands of articles for OnMilwaukee.
Molly is a regular contributor to FOX6 News and numerous radio stations as well as the co-host of "Dandelions: A Podcast For Women.” She's received five Milwaukee Press Club Awards, served as the Pfister Narrator and is the Wisconsin State Fair’s Celebrity Cream Puff Eating Champion of 2019.