By Lori Fredrich Senior Writer & Dining Editor Published Oct 28, 2016 at 2:24 PM

For the 10th straight year, October is Dining Month on OnMilwaukee, presented by the restaurants of Potawatomi Hotel & Casino. All month, we're stuffed with restaurant reviews, dining guides, delectable features, chef profiles and unique articles on everything food, as well as voting for your "Best of Dining 2016."

The newest location for George Webb Restaurants opened today in the Sherman Park Neighborhood at 3528 W. Fond du Lac Ave., a location which previously housed numerous restaurants including Brown’s Hospitality Cafe and Woody’s Restaurant.

Franchise owner Joey Gudgeon, who also owns three other George Webb restaurant locations in Waukesha, Sussex and Milwaukee, is also a former resident of the neighborhood. He says he hopes to reach out to the community to staff the restaurant, which he anticipates could employ as many as 15 area residents.

"George Webb Restaurants gave me a fresh start years ago, when I first was hired as a dishwasher. I worked my way up through the restaurant chain and have come full circle," said Gudgeon in a statement released today. "My goal in opening this restaurant is to try and pay that forward. I hope that with this new location George Webb can help make a difference and create change for others in Sherman Park."

The Fond du Lac Ave. George Webb location marks a total of 30 locations for the iconic restaurant, which is known for its breakfast, burgers and 24/7 service. The first George Webb opened in 1948.

Lori Fredrich Senior Writer & Dining Editor

Lori is an avid cook whose accrual of condiments and spices is rivaled only by her cookbook collection. Her passion for the culinary industry was birthed while balancing A&W root beer mugs as a teenage carhop, fed by insatiable curiosity and fueled by the people whose stories entwine with each and every dish. She’s had the privilege of chronicling these tales via numerous media, including OnMilwaukee and in her book “Milwaukee Food.” Her work has garnered journalism awards from entities including the Milwaukee Press Club. 

When she’s not eating, photographing food, writing or recording the FoodCrush podcast, you’ll find Lori seeking out adventures with her husband Paul, traveling, cooking, reading, learning, snuggling with her cats and looking for ways to make a difference.