When it comes to covering all things related to the Green Bay Packers, content is king.

Between the Milwaukee, Madison and Green Bay media markets, there is a large enough of an audience that simply cannot be over-served Packers content, that many outlets seem to do whatever is possible to set itself apart from its peers.

The latest to get involved is WOKY-AM 920.

iHeartMedia (the new name for Clear Channel stations) and former NFL player Gilbert Brown will launch "Gravedigger Radio" at 6 p.m. on Oct. 3.

"First I want to thank iHeartMedia for letting me bring my brand of sports talk to their listeners. I am so excited to be able to have my own show! Gravedigger Radio gives me the chance to be myself and to share my knowledge of football, sports and life with the fans," Brown said.

Brown played defensive line for the Green and Gold, earning the nick-name the Grave Digger, for his ability to get tackles and figuratively burry his opponents.

This season, his hour-long program will run on The Big 920 in Milwaukee, on 1070 AM and 100.9 FM in Madison, on 1400 AM in Eau Claire and will be streamed through the iHeartRadio digital app.

"Our whole staff is excited to have Gilbert Brown joining us," said Regional Market Manager Jeff Tyler. "To have a Super Bowl winner and Packers Hall of Famer on our team adds something special to our exciting sports talk line up on The Big 920 in Milwaukee and The Big 1070 and 100.9FM in Madison! Gilbert’s love of football, sports, cars and how he gives back through his many charitable associations is truly unique and we know fans will love the show. Welcome The Gravedigger." 

"Gravedigger Radio" is a joint venture with Mayfield Sports Marketing.

SPECIAL REPORT: Fox News will present "Special Report with Bret Baier" from Louisiana at 5 p.m. on Thursday. The program will feature interviews with Louisiana Senate candidates Sen. Mary Landrieu (D-LA), Rep. Bill Cassidy (R-LA) and Col. Rob Maness (ret.).

MEDIA OPPORTUNITY: In the media world, it takes a community to get content out to the audience. While it isn’t time spent on the air, Time Warner Cable is looking to fill more than 50 retention sales specialist jobs in Milwaukee.

"We are looking to fill a number of full-time retention sales specialist positions in our Milwaukee office, which provides many employment opportunities for this region of the state," said Jack Herbert, Regional Vice President, Operations at Time Warner Cable. "With the roll out of new products and services this year, the increased workforce is needed to assist customers."

More information can be found at timewarnercable.com.

"Time Warner Cable's decision to expand and create new jobs in the area is a win-win," said state Sen. Nikiya Harris Dodd (D-Milwaukee). "Job creation is vital to the economic development of our community, and more importantly, vital to the talented individuals that will be hired. I applaud Time Warner Cable for their continued investment in Milwaukee’s economy."