By Lyndsey Hass Published Aug 24, 2022 at 4:01 PM

Now, more than ever, it's critical to reevaluate your brand and adjust accordingly – and who better to learn about this from than an expert in the industry, Christine Specht, CEO of Cousins Subs.

Cousins Subs has been in the business of making great sandwiches for 50 years. However, it has not always been smooth sailing. The iconic brand has faced several hurdles over the last decade and has had to make several tough decisions to reinvent their business. This has included a complete rebrand, a substantial investment in digital, changing their franchise model and navigating a pandemic. 

In the latest episode of the GoGedders Podcast, Richie Burke and Christine dive into what Cousins Subs has done to prepare for the future, providing a ton of great takeaways regardless of what industry you are in. Check it out below – or keep on reading to get a sneak peek into some of the key takeaways.


Christine Specht has worked at Cousins Subs for over 21 years and has learned a thing or two about managing a successful brand. In this episode, Christine discusses the two keys to managing a successful business: maintaining a strong company culture and developing a solid brand strategy.

Using these two principles, Cousins Subs has increased their average unit sales by 93% and been voted "Top Workplace" by the Milwaukee Journal Sentinel two years in a row. And while this is great, Christine says it's important to continue to evolve, "forge new ground, continue to grow and expand." Because to stay relevant in 2022, you must look towards the future.

Be sure to listen to our crossover episode with First Federal Bank’s podcast, Keeping It Local.

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The podcast is produced by GGMM.