Kwik Trip is more than just a gas station; it’s a lifestyle. Unlike traditional gas stations, Kwik Trip has managed to develop quite the cult following of loyal customers (or perhaps a better word would be fans) in the Midwest. The devotion stems from the brand's dedication to providing unparalleled customer service that goes above and beyond satisfaction.
In the latest episode of The GoGedders, host Richie Burke sits down with Kwik Trip’s Director of Corporate Communications, John McHugh, to discuss the tactics Kwik Trip uses to gain and retain customers. John discusses Kwik Trip's culture and the significance put on it both internally and externally. Kwik Trip is all about creating satisfied employees who feel they're a part of something bigger and loyal customers who feel the Kwik Trip experience is unmatched. This loyalty is what has led to such immense success – so much so that many have been spurred to take graduation, prom and even wedding photos at their gas stations.
Tune in and learn a thing or two about developing a memorable brand image from the experts.
And with that, we'll see ya next time!
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The podcast is produced by GGMM.