Earlier this week, Mayfair Mall announced it is now open for curbside pickup service in conjunction with a number of its retailers and beginning Monday May 4, Good City Brewing will sell six-packs of its beer outside the mall, too.
The brewery does not have a location in the mall.
Good City has been offering curbside service at its East Side location during the Safer at Home order, and, according to Good City's David Dupee, the mall invited the brewery to take part in the new initiative.
"We want to serve our community and customers by providing creative shopping solutions during this uncertain time as we all work to responsibly turn the dial," says Mayfair General Manager Chris Jaeger.
"We’re excited to partner with a prominent local brewery to provide our customers with a unique curbside experience."
The drive-thru service will be available seven days a week from 11 a.m. until 8 p.m. in a former bank drive-thru in the Mayfair North Office Tower in the parking lot outside Macy's, near Texas de Brazil restaurant.
Customers can reserve beer online for pickup or order on demand via credit card purchases (no cash). The drive-thru will be contactless, says Dupee.
"Team member and customer safety is our top priority," he said. "We’ll incorporate the same measures adopted at our East Side location to ensure an environment that is safe for all of us to Seek the Good."
For complete ordering and pickup information, visit goodcitybrewing.com.
Dupee's fellow Good City co-founder Dan Katt says curbside pickup at the brewery so far has exceeded the owners' expectations.
"We’ve been humbled by the customer support that has allowed us to keep our skeleton crew employed during these difficult times," said Katt. "Mayfair’s partnership will make it possible for us to bring back even more of our team members."
Meanwhile, on Saturday, May 2, the third Beer Drive-Thru event organized by Milwaukee's New Barons Brewing Cooperative – the second to be held at The Explorium Brewpub at Southridge Mall – takes place with numerous participating breweries.
Born in Brooklyn, N.Y., where he lived until he was 17, Bobby received his BA-Mass Communications from UWM in 1989 and has lived in Walker's Point, Bay View, Enderis Park, South Milwaukee and on the East Side.
He has published three non-fiction books in Italy – including one about an event in Milwaukee history, which was published in the U.S. in autumn 2010. Four more books, all about Milwaukee, have been published by The History Press.
With his most recent band, The Yell Leaders, Bobby released four LPs and had a songs featured in an episode of TV's "Party of Five," and films in Japan, South America and the U.S. The Yell Leaders were named the best unsigned band in their region by VH-1 as part of its Rock Across America 1998 Tour. Most recently, the band contributed tracks to a UK vinyl/CD tribute to the Redskins and collaborated on a track with Italian novelist Enrico Remmert.
He's produced three installments of the "OMCD" series of local music compilations for OnMilwaukee.com and in 2007 produced a CD of Italian music and poetry.
In 2005, he was awarded the City of Asti's (Italy) Journalism Prize for his work focusing on that area.
He can be heard weekly on 88Nine Radio Milwaukee talking about his "Urban Spelunking" series of stories.