By Jeff Sherman OnMilwaukee.com Staff Writer Published Nov 19, 2008 at 2:00 PM Photography: Jeff Sherman

Finally, there's a four-way stop at Broadway and St. Paul Avenue in the Historic Third Ward.

Retailers and residents have been calling for stop signs at this busy corner for years, but it took the opening of the Good Harvest Market, 346 N. Broadway, to make it a reality.

Now pedestrians will have some protection from the heavy traffic that flows to and from the Milwaukee Public Market and all of the neighborhood's retailers.

Good Harvest Market, a natural food store, officially opens its doors tomorrow, Thursday, at 11 a.m. We've peeked inside and can see a large organic bulk food section, salad bar, dining area and a ton of produce.

Good Harvest, which has another location in Waukesha, doesn't sell foods with partially hydrogenated oils, high fructose corn syrup, artificial sweeteners, added MSG, bleach or sodium nitrates.

The new grocer, kitty-corner from the Milwaukee Public Market, will be open Monday-Saturday 8 a.m.-8 p.m. and Sundays from 10 a.m. to 6 p.m.

Jeff Sherman OnMilwaukee.com Staff Writer

A life-long and passionate community leader and Milwaukeean, Jeff Sherman is a co-founder of OnMilwaukee.

He grew up in Wauwatosa and graduated from Marquette University, as a Warrior. He holds an MBA from Cardinal Stritch University, and is the founding president of Young Professionals of Milwaukee (YPM)/Fuel Milwaukee.

Early in his career, Sherman was one of youngest members of the Greater Milwaukee Committee, and currently is involved in numerous civic and community groups - including board positions at The Wisconsin Center District, Wisconsin Club and Marcus Center for the Performing Arts.  He's honored to have been named to The Business Journal's "30 under 30" and Milwaukee Magazine's "35 under 35" lists.  

He owns a condo in Downtown and lives in greater Milwaukee with his wife Stephanie, his son, Jake, and daughter Pierce. He's a political, music, sports and news junkie and thinks, for what it's worth, that all new movies should be released in theaters, on demand, online and on DVD simultaneously.

He also thinks you should read OnMilwaukee each and every day.