Great Lakes Distillery, 616 W. Virginia St., announced today that it has released a new cold brewed coffee liqueur under the distillery’s Good Land brand.

The new Good Land Coffee Liqueur was crafted in collaboration with Valentine Coffee Roasters, a roaster chosen for its expertise and reputation in roasting superior coffee.

"Their careful way of roasting beans is very similar to how we make our spirits in small batches," notes Guy Rehorst, founder of Great Lakes Distillery. "Just as Valentine does many test batches to get the right roasting recipe, we make many batches to perfect all our spirits. This small batch crafting takes more time – but the superior quality of the spirit is always worth it."

The liqueur, which is bottled at 70 proof, contains vanilla to round out the rich, complex coffee flavor; it also distinguishes itself from others on the market based on its use of cold brewed coffee.

"What will set our Good Land Coffee Liqueur apart from other coffee liqueurs on the market is that we cold brew our coffee," says Rehorst. "Most coffee liqueurs tend to be over sweetened to counteract the acidity of brewing coffee. We went to great lengths testing our recipe trying to get the right balance of cold brew coffee flavor with just the right amount of sweetness."

The liqueur, which can be used in cocktails like White Russians, Revolvers and Mudslides is widely available at both liquor stores and grocers throughout Wisconsin.

To celebrate Milwaukee Day and the release of Good Land Coffee Liqueur, Great Lakes Distillery will offer free samples of the coffee liqueur along with free samples of coffee from Valentine Coffee Roasters at the distillery on Sunday, April 14, from 1 to 5 p.m.