It's only fitting that the day after the "Happy Days" cast returned to Milwaukee to dedicate a statue of The Fonz, that one of Brew City's iconic ad slogans also announces a homecoming.
According to several reports, including this morning's chicagotribune.com and Advertising Age magazine, MillerCoors told distributors in a letter Tuesday the famous "Great taste, less filling" campaign is on its way back.
The tagline will appear starting Sept. 1 in revised spots based on last year's "More Taste League," an ad campaign that featured John Christopher McGinley as the "Commish."
The original notable ads featuring Rodney Dangerfield, Bob Uecker, John Madden and others helped the "Great Taste, Less Filling" campaign -- that ended in 1991 and was created more than 30 years ago -- land on Advertising Age magazine's list as the eighth best advertising campaign in history.
A life-long and passionate community leader and Milwaukeean, Jeff Sherman is a co-founder of OnMilwaukee.
He grew up in Wauwatosa and graduated from Marquette University, as a Warrior. He holds an MBA from Cardinal Stritch University, and is the founding president of Young Professionals of Milwaukee (YPM)/Fuel Milwaukee.
Early in his career, Sherman was one of youngest members of the Greater Milwaukee Committee, and currently is involved in numerous civic and community groups - including board positions at The Wisconsin Center District, Wisconsin Club and Marcus Center for the Performing Arts. He's honored to have been named to The Business Journal's "30 under 30" and Milwaukee Magazine's "35 under 35" lists.
He owns a condo in Downtown and lives in greater Milwaukee with his wife Stephanie, his son, Jake, and daughter Pierce. He's a political, music, sports and news junkie and thinks, for what it's worth, that all new movies should be released in theaters, on demand, online and on DVD simultaneously.
He also thinks you should read OnMilwaukee each and every day.
