By Jeff Sherman Staff Writer Published Jan 29, 2011 at 9:04 AM

Local businesses are all finding ways to ride the Super Bowl wave, and local coffee roaster Stone Creek Coffee is no different.

I saw its new Green and Gold blend today, so I reached out to president and "CSSO" (chief sip slowly officer) Eric Resch for some background on the new brew.

"The idea for the blend came from some of our Shorewood baristas who are die hard Packers fans," said Resch. "We felt it was appropriate to use our Milwaukee Blend for the coffee given its hometown roots. The Green and Gold Blend is a blend of Brazil, Ethiopian and French Roast."

Green and Gold Blend is available at all Stone Creek stores, online and and to the company's wholesale customers.

Resch said the limited edition blend will be available through Sunday Feb. 13, one week after the Super Bowl if the Packers win. "If we lose, the blend will end Super Bowl Sunday and we will all cry in our morning cup, " said Resch.

Jeff Sherman Staff Writer

A life-long and passionate community leader and Milwaukeean, Jeff Sherman is a co-founder of OnMilwaukee.

He grew up in Wauwatosa and graduated from Marquette University, as a Warrior. He holds an MBA from Cardinal Stritch University, and is the founding president of Young Professionals of Milwaukee (YPM)/Fuel Milwaukee.

Early in his career, Sherman was one of youngest members of the Greater Milwaukee Committee, and currently is involved in numerous civic and community groups - including board positions at The Wisconsin Center District, Wisconsin Club and Marcus Center for the Performing Arts.  He's honored to have been named to The Business Journal's "30 under 30" and Milwaukee Magazine's "35 under 35" lists.  

He owns a condo in Downtown and lives in greater Milwaukee with his wife Stephanie, his son, Jake, and daughter Pierce. He's a political, music, sports and news junkie and thinks, for what it's worth, that all new movies should be released in theaters, on demand, online and on DVD simultaneously.

He also thinks you should read OnMilwaukee each and every day.