By OnMilwaukee Staff Writers   Published Oct 24, 2011 at 11:27 AM

International clothing retailer H&M will celebrate the grand opening of its third Milwaukee-area location in Southridge Mall Thursday, Oct. 27.

The store will officially open at noon and will offer the first 100 shoppers in line an H&M T-shirt and an Access to Fashion Pass valued anywhere from $10 to $300. H&M will also feature opening sale discounts and giveaways throughout the day.

H&M sells apparel for men, women and children.