If the longest day of the year isn’t reason enough to celebrate – after all, it’s the opposite of that December day in which you leave for work in darkness and return home in darkness – Milwaukee’s Third Space Brewing is partnering with nearly 40 Wisconsin taps in celebrating, "The Happiest Day of the Year."
On Friday, June 21 – the Summer Solstice – Third Space employees will arrive at the Menomonee Valley brewery before sunrise to keg a just-brewed batch of Happy Place Midwest Pale Ale which will be delivered to 38 Milwaukee- and Madison-area bars and restaurants so that you can enjoy every minute of the longest day of 2019 with the freshest beer possible.
"Typically, the process of moving beer from a brewery’s cellaring tanks to the customer’s glass will take weeks to accomplish,even in the best-case scenario" said Dave Cartwright of Beechwood Sales and Service, the beer distributor that will actually do the delivery of the kegs.
"To accomplish that feat in less than 24 hours will be a difficult task that will take coordination and significant effort by many people. But the opportunity to experience and share super fresh Happy Place will be well worth the effort."
"Beer tastes best when it’s fresh and beer from your local brewery is more likely to be fresh, especially a high-demand and popular beer like Happy Place," said Paul Mott, Third Space Brewing’s sales manager.
"We wanted to give our customers a special experience that only brewery employees typically get to enjoy: drinking beer at its freshest possible point" added Kevin Wright, Third Space co-founder and brewmaster.
Here are the bars participating in the promotion:
- ABV Social
- The Backyard Bay View
- Blackbird Bar
- Benno's Genuine Bar and Grill
- The Brass Ring
- The Brass Tap Greenfield
- Camp Bar Shorewood
- Camp Bar Third Ward
- Camp Bar Tosa
- Champps Brookfield
- County Clare Irish Pub
- Crafty Cow
- Draft & Vessel
- Dexter's Pub
- DOC's Commerce Smokehouse
- Franksville Craft Beer Garden
- Fuel Cafe 5th St.
- Growlers to Go-Go
- The Hale House
- Harpoon Willie’s
- Hot Head Fried Chicken
- J&B's Blue Ribbon Bar and Grill
- Jordan's Big 10 Pub
- Miller Time Pub & Grill
- O'Donoghue's Irish Pub
- O’Sullivan’s Public House
- Point After Pub
- Puddler's Hall
- Ray's Growler Gallery
- The Saloon on Calhoun
- Scaffidi's Hideout
- Stilt House
- Third Space Brewing’s Taproom & Beer Garden
- Three Lions Pub
- TomKen's Bar & Grill
- Wolski's Tavern
Born in Brooklyn, N.Y., where he lived until he was 17, Bobby received his BA-Mass Communications from UWM in 1989 and has lived in Walker's Point, Bay View, Enderis Park, South Milwaukee and on the East Side.
He has published three non-fiction books in Italy – including one about an event in Milwaukee history, which was published in the U.S. in autumn 2010. Four more books, all about Milwaukee, have been published by The History Press.
With his most recent band, The Yell Leaders, Bobby released four LPs and had a songs featured in an episode of TV's "Party of Five," and films in Japan, South America and the U.S. The Yell Leaders were named the best unsigned band in their region by VH-1 as part of its Rock Across America 1998 Tour. Most recently, the band contributed tracks to a UK vinyl/CD tribute to the Redskins and collaborated on a track with Italian novelist Enrico Remmert.
He's produced three installments of the "OMCD" series of local music compilations for OnMilwaukee.com and in 2007 produced a CD of Italian music and poetry.
In 2005, he was awarded the City of Asti's (Italy) Journalism Prize for his work focusing on that area.
He can be heard weekly on 88Nine Radio Milwaukee talking about his "Urban Spelunking" series of stories.