The summer may be half over, but Milwaukee is still roaring thanks to the Harley-Davidson Homecoming Festival.

Celebrating 121 years of the iconic Milwaukee-based motorcycle brand, the second annual four-day Homecoming Festival will rev engines all around the city with parties, events, food and drink, live music – oh, and a giant festival on the lakefront headlined by two massive music names both current and classic with Jelly Roll and Red Hot Chili Peppers. Last year's edition turned Milwaukee into hog heaven – so why not do it all again?!

To make sure you don't miss anything during this four-day festival of ferocious wheels, furious guitar riffs and friendly good times, here's a guide to Harley-Davidson's 121st anniversary Homecoming Festival – from where it's all taking place to when the music's hitting the stages and more. And for more information, check out Harley-Davidson's website.

Where is the H-D Homecoming taking place?

The Harley-Davidson Homecoming Festival will be centered at Veterans Park, 1010 N. Lincoln Memorial Drive; the Harley-Davidson Museum, 400 W Canal St.; the newly added Harley-Davidson Headquarters at 3700 West Juneau Avenue (complete with the newly created Davidson Park); and H-D Powertrain Operations, found at W156N9000 Pilgrim Rd. in Menomonee Falls. The gates will open at Veterans Park on Friday and Saturday from 2 p.m. until 11 p.m.

Local dealerships will also have their own celebrations as well throughout the weekend, including:

• House of Harley-Davidson: 6221 W. Layton Ave.
• Milwaukee Harley-Davidson: 11310 W. Silver Spring Rd.
• Suburban Harley-Davidson: 139 N. Main St., Thiensville
• Uke's Harley-Davidson: 5995 120th Ave., Kenosha
• West Bend Harley-Davidson: 2910 W. Washington St.
• Wisconsin Harley-Davidson: 1280 Blue Ribbon Dr., Oconomowoc

Parking options

When it comes to dropping your kickstand at Veterans Park for the main event, the H-D Homecoming Festival will offer limited complimentary on-site parking for motorcycles at the park. Cars will have to find their own parking around the area – but considering everything else happening down on the lakefront this weekend, from German Fest to the Air & Water Show and more, you may want to consider alternative transportation options like the bus or rideshares, which will pick up and drop off at Veterans Park at 920 E. Mason St. 

Here's a map of the grounds for this weekend's full-throttle fun at Veterans Park: 

For those looking to avoid the chaos on the lakefront by hitching a ride down to Harley Homecoming, a few Milwaukee locations will provide shuttle service to Veterans Park this weekend. For instance, Paulie's Pub – 8031 W. Greenfield Ave. in West Allis – will offer a shuttle on Friday and Saturday beginning at 2 p.m., as well as Thursday for Kenny Wayne Shepherd's gig at the Harley-Davidson Museum starting at 5:30 p.m. Third Street Tavern and Who's on Third – both found near Fiserv Forum on North Doctor M.L.K. Jr Drive – will also run a shuttle down to Veterans Park on Friday and Saturday beginning at 4 p.m.

Rides around town

It wouldn't be a proper motorcycle event without some rides around town!

On Thursday, July 25, beginning at 10 a.m., a Harley Owners Group ride will take off from the Harley-Davidson Museum through Kettle Moraine State Forest before heading to Harley HQ for the opening ceremonies and dedication of Davidson Park. Then, on Saturday, July 27, the festival will host a Women's Ride taking off at 10 a.m. at Davidson Park and revving all the way to the Harley-Davidson Museum. The ride costs $25, with the funds raised going toward the Cancer Research Institute. 

For more information on this weekend's Harley Homecoming rides, click here. 

Schedule

Day 1: Thursday, July 25

H-D Museum (400 W. Canal St.)

• 8 a.m. to 8 p.m. – Official H-D member check-in
• 10 a.m. to 5 p.m. – H-D Factory Race Team Experience
• 10 a.m. to 8 p.m. – 2024 H-D new product showroom
• 11 a.m. to 5 p.m. – V-Twin Visionary Custom Motorcycle Showcase
• 6:15 p.m. – War Hippies
• 7:45 p.m. – Austin Meade
• 9:30 p.m. – Kenny Wayne Shepherd

H-D Headquarters (3700 W. Juneau Ave.)

• 11 a.m. to 5 p.m. – Juneau Avenue historical tour and Building A Milwaukee Icon photo exhibit
• 11 a.m. to 6 p.m. – Homecoming Rev-Up
• 4:30 p.m. – Homecoming Opening Ceremony

H-D Powertrain Operations (W156N9000 Pilgrim Rd.)

• 9 a.m. to 3 p.m. – Self-guided factory tour and experiences
• 9 a.m. to 5 p.m. – H-D model year 2024 demos
• 10:30 a.m. to 4:15 p.m. – H-D police skills demonstrations and bike pick-up demonstrations
• 11 a.m. to 2 p.m. – Be The Boss Of Your Motorcycle and Advanced Slow Speed Motorcycle Skills

Day 2: Friday, July 26

Veterans Park – Willie G. Davidson Stage

• 3 p.m. – Hank Ruff
• 4:15 p.m. – Priscilla Block
• 5:45 p.m. – Warren Zeiders
• 7:30 p.m. – HARDY
• 9:30 p.m. – Jelly Roll

Veterans Park – Iron Stage

• 3:30 p.m. – DJ Chill
• 5 p.m. – DJ Chill
• 6:45 p.m. – Shaylen
• 8:45 p.m. – Hueston

Veterans Park – Mototainment

• 3:15 p.m. – Monster Energy FMX
• 4:15 p.m. – Nitro Circus: Everything Flies
• 5:15 p.m. – Monster Energy FMX
• 6:15 p.m. – Nitro Circus: Everything Flies
• 7:15 p.m. – Nitro Circus and Monster Energy FMX Crossover

H-D Museum

• 8 a.m. to 8 p.m. – Official H-D member check-in
• 10 a.m. to 5 p.m. – H-D Factory Race Team Experience; Real Deal Revolution workshoppes; and H-D insurance services
• 10 a.m. to 8 p.m. – 2024 H-D new product showroom
• 11 a.m. to 5 p.m. – V-Twin Visionary Custom Motorcycle Showcase
• 4 p.m. – God's Outlaw
• 5:15 p.m. – Hillbilly Casino
• 6:45 p.m. – Big Gun

H-D Headquarters

• 11 a.m. to 5 p.m. – Juneau Avenue historical tour and Building A Milwaukee Icon photo exhibit
• 11 a.m. to 6 p.m. – Ste(a)magination Day

H-D Powertrain Operations

• 9 a.m. to 3 p.m. – Self-guided factory tour and experiences
• 9 a.m. to 5 p.m. – H-D model year 2024 demos
• 10:30 a.m. to 3:30 p.m. – H-D police skills demonstrations and bike pick-up demonstrations
• 11 a.m. to 2 p.m. – Be The Boss Of Your Motorcycle and Advanced Slow Speed Motorcycle Skills

Day 3: Saturday, July 27

Veterans Park – Willie G. Davidson Stage

• 3 p.m. – The Criticals
• 4:15 p.m. – Destroy Boys
• 5:45 p.m. – Cypress Hill
• 7:30 p.m. – The Offspring
• 9:15 p.m. – Red Hot Chili Peppers

Veterans Park – Iron Stage

• 3:30 p.m. – Djay Mando
• 5 p.m. – Djay Mando
• 6:45 p.m. – Scarlet Demore
• 8:30 p.m. – Otoboke Beaver

Veterans Park – Mototainment

• 2-4 p.m. – H-D Creators Meet & Greet
• 3 p.m. – Nitro Circus: Everything Flies
• 4 p.m. – Monster Energy FMX
• 5 p.m. – Nitro Circus: Everything Flies
• 6 p.m. – Monster Energy FMX
• 7:30 p.m. – Nitro Circus and Monster Energy FMX Crossover

H-D Museum

• 8 a.m. to 8 p.m. – Official H-D member check-in
• 10 a.m. to 5 p.m. – H-D Factory Race Team Experience; Real Deal Revolution workshoppes; and H-D insurance services
• 10 a.m. to 8 p.m. – 2024 H-D new product showroom
• 11 a.m. to 5 p.m. – Willie G. Davidson Ride-In Custom Bike Show presented by V-Twin Visionary
• Noon – Cold Sweat and the Brew City Horns
• 4 p.m. – Willie G. Davidson Ride-In Custom Bike Show Awards
• 5:30 p.m. – Poison Overdose
• 7 p.m. – Motley Crucial

H-D Headquarters

• 11 a.m. to 5 p.m. – Juneau Avenue historical tour and Building A Milwaukee Icon photo exhibit
• 11 a.m. to 6 p.m. – Interactive Art and Culture Fair

H-D Powertrain Operations

• 9 a.m. to 3 p.m. – Self-guided factory tour and experiences
• 9 a.m. to 5 p.m. – H-D model year 2024 demos
• 10:30 a.m. to 4:15 p.m. – H-D police skills demonstrations and bike pick-up demonstrations
• 11 a.m. to 2 p.m. – Be The Boss Of Your Motorcycle and Advanced Slow Speed Motorcycle Skills

Day 4: Sunday, July 28

H-D Museum

• 8 a.m. to 5 p.m. – Official H-D member check-in
• 10 a.m. to 5 p.m. – H-D Factory Race Team Experience and 2024 H-D new product showroom
• 11 a.m. to 5 p.m. – V-Twin Visionary Custom Motorcycle Showcase
• 11 a.m. – Banana Wind
• 2 p.m. – Sons of Sconnie

For the complete schedule and details – such as location hours and times for regular daily exhibits – visit Harley Homecoming's website. 

General admission tickets, in both single day and two-day formats, are still available at Harley-Davidson's website. Click here for more details.