By Molly Snyder Senior Writer Published Apr 01, 2018 at 12:02 AM

The Harley-Davidson 115th Anniversary Party, set for Labor Day weekend, was gearing up for a party full of beloved biker music by the likes of The Marshall Tucker Band, Lita Ford, Lynyrd Skynyrd, Uncle Cracker and Kid Rock.

But last week, Benji Jameson, 27, took over as the event’s concert manager and the musical lineup switched gears to what he calls "a new one that’s lit AF."

"I don’t think these old bands are right for the 115th," says Jameson. "Nobody, not even bikers, needs to hear ‘Sweet Home Alabama’ again."

Jameson reportedly terminated the contracts of the already scheduled bands and, instead, offered the coveted spots to EDM performers Skrillex, Krewella, Marshmello, The Chainsmokers and Major Lazer – all, he assured us, real names of actual musicians. 

Jameson, who claims to have attended more than a dozen EDM festivals in the last two years, including Electric Zoo, Ultra, Electric Daisy Carnival (EDC) and the Fyre Festival, admitted he had never actually been to a motorcycle rally or festival. Or ridden a motorcycle. Or pretended to ride one as a kid.

"But I get it," he says. "I totally get it."

Jameson says although EDM concerts and festivals are known for the use of mind-altering drugs, that will not be a big part of the 115th celebration. However, he is working on a "special snack" for the event called "Milly," a combination between "Molly," a popular powdered form of MDMA, and Miller, a popular macro beer made in Milwaukee.

"We’re not thrilled with this shift in direction for the 115th, but we do hope it means more motorcycling millennials in the years to come," says Harley-Davidson spokesperson Tom McCray.

To further appeal to the Millennial and biker crowds, Jameson says the anniversary party will offer free tune-ups for Harleys or fixed-gear bicycles, a menu featuring barbecue avocado toast, barbecue chia seed pudding cups, barbecue zoodles, barbecue pulled "pork" sandwiches and three LaCroix gardens.

Jameson, also a strong supporter of the "Tiny House Movement," is encouraging attendees to ride "Tiny Motorcycles" to the event.

"We’re not exactly sure what he means by ‘Tiny Motorcycles,’" says McCray. "But we do know that anyone who rides one to the 115th qualifies to win a free 'Tiny Garage.'"

When asked to further elaborate, Jameson said, "Sorry not sorry."


Molly Snyder started writing and publishing her work at the age 10, when her community newspaper printed her poem, "The Unicorn.” Since then, she's expanded beyond the subject of mythical creatures and written in many different mediums but, nearest and dearest to her heart, thousands of articles for OnMilwaukee.

Molly is a regular contributor to FOX6 News and numerous radio stations as well as the co-host of "Dandelions: A Podcast For Women.” She's received five Milwaukee Press Club Awards, served as the Pfister Narrator and is the Wisconsin State Fair’s Celebrity Cream Puff Eating Champion of 2019.