By Lori Fredrich Senior Food Writer, Dining Editor Published Jul 14, 2014 at 10:03 AM

Today marks an important milestone for Steve Hawthorne of Hawthorne Coffee Roasters. 

Hawthorne, who has been managing Rocket Baby Bakery in Wauwatosa, has decided it's time to devote himself full-time to the work he loves.

"I've really enjoyed my time at Rocket Baby and working with Geoff and Shannon (Trenholme)," he says. "And I'm looking forward to continued work together providing coffee to the Bay View cafe."

But, Hawthorne says that business has reached the point where it requires his full-time attention. With growing accounts across the city, he says it's time he put a keener focus on his coffee, as well as supporting his growing customer base.

Going full time also frees up Hawthorne's time to engage in management of the coffee program and staffing for Holey Moley Doughnuts, which will open in the Third Ward later this month.

You can find Hawthorne Coffee Roasters at the Wauwatosa Farmers Market on Saturday mornings from 8 a.m. to noon, as well as at the Thiensville Farmers Market on Tuesdays from 8 a.m. to 2 p.m.

Lori Fredrich Senior Food Writer, Dining Editor

As a passionate champion of the local dining scene, Lori has reimagined the restaurant critic's role into that of a trusted dining concierge, guiding food lovers to delightful culinary discoveries and memorable experiences.

Lori is an avid cook whose accrual of condiments and spices is rivaled only by her cookbook collection. Her passion for the culinary industry was birthed while balancing A&W root beer mugs as a teenage carhop, fed by insatiable curiosity and fueled by the people whose stories entwine with every dish. Lori is the author of two books: the "Wisconsin Field to Fork" cookbook and "Milwaukee Food". Her work has garnered journalism awards from entities including the Milwaukee Press Club. In 2024, Lori was honored with a "Top 20 Women in Hospitality to Watch" award by the Wisconsin Restaurant Association.

When she’s not eating, photographing food, writing or planning for TV and radio spots, you’ll find Lori seeking out adventures with her husband Paul, traveling, cooking, reading, learning, snuggling with her cats and looking for ways to make a difference.