By Renee Lorenz Special to Published Nov 02, 2010 at 1:58 PM

For anyone who has ever camped out for the perfect viewing space along a holiday parade route, a hot cup of coffee or cocoa is a traditional way to beat the winter chill.

At the Milwaukee Holiday Parade, a tradition of goodwill has continued to provide a more charitable feeling of warmth for parade-goers, as well as a much-needed supply of food for the city's families in need.

For the eighth year, Johnson Controls will combine their sponsorship of the Milwaukee Holiday Parade with the Hunger Task Force's Food for Families program. As part of their efforts, employee and family volunteers from Johnson Controls' Community Involvement Program will be collecting non-perishable food donations along the parade route.

Johnson Controls and Hunger Task Force are encouraging everyone in attendance to donate with the hope of surpassing last year's record donation total of 10,000 pounds.

The 84th annual Milwaukee Holiday Parade features a new parade route that will step off from the corner of Kilbourn and Prospect Avenues at 9:30 a.m. The route will run west along Kilbourn and south onto Old World 3rd Street before ending in front of the Shops of Grand Avenue Mall. 

Renee Lorenz Special to

Contrary to her natural state of being, Renee Lorenz is a total optimist when it comes to Milwaukee. Since beginning her career with, her occasional forays into the awesomeness that is the Brew City have turned into an overwhelming desire to discover anything and everything that's new, fun or just ... "different."

Expect her random musings to cover both the new and "new-to-her" aspects of Miltown goings-on, in addition to periodically straying completely off-topic, which usually manifests itself in the form of an obscure movie reference.