Hunger Task Force kicked off "Match Madness MKE" yesterday, a community fundraising campaign to support hunger relief for Milwaukee families. For the second consecutive year, this program strikes hunger at a time when brackets and competitions are top of mind in the community – a perfect opportunity to score big with a double donation.

Through a generous matching pool, all donations made to Hunger Task Force through March 12 will be matched dollar-for-dollar. Local donors – including Sargento Foods and Rexnord – have built a pool of $370,000 to match gifts and feed the hungry in our community.

All funds raised through Match Madness MKE will be used to provide healthy and nutritious food to local pantries and meal programs in the Hunger Task Force network.

"Match Madness MKE is a great way for the community to get involved and give back to get more bang for your buck during a time when hunger relief giving tends to be low," said Sherrie Tussler, Executive Director of Hunger Task Force. "While we’re cheering on our favorite teams and thinking about Spring Break, others are thinking about their next meal. The matching pool makes it incredibly easy to give generously. Ten dollars becomes $20, $50 becomes $100, $500 becomes $1,000. The sky is the limit!"

Each gift made from March 1-12 will be doubled through the matching pool. Donations are accepted online at MatchMadnessMKE.org; via phone at (414) 777-0483; via mail at 201 S. Hawley Ct., Milwaukee, WI 53214; or in person by dropping off a gift at the address listed above.