By Steve Kabelowsky Contributing Columnist Published Dec 29, 2013 at 6:58 AM

Among the moves, reports and actions taken after GQ reported on comments made by Phil Robertson of "Duck Dynasty" on A&E, there was a petition drive that obtained more than 260,000 signatures.

The petition created by Faith Driven Consumer was aimed at reinstating Robertson on the hit series after the network announced it was suspending the head of the reality show family.

As we’ve been finding in this digital age, the web continues to be a well-used tool to organize and effort to rally support for another action taken on a traditional media platform. In the days of early television, it took a letter-writing campaign to get one of the big networks to save, re-work or re-air a show.

Now, people create organizations and use social media to mobilize others in support of a wider petition effort.

On Friday, A&E reversed its suspension decision after talks with the family.

Faith Driven Consumer, the group that created, calls itself a movement connecting Christian consumers with companies that are relatively more compatible with a biblical worldview.

"By educating and engaging Christian consumers, Faith Driven Consumer provides an online community forum offering resources for making more faith-conscious decisions, encourages companies to meet the unique needs of Faith Driven Consumers, and offers a national voice for this rapidly emerging, economically powerful and Christ-centered consumer market segment," the organization described its mission as in a press release.

Chris Stone, founder of Faith Driven Consumer, offered his thoughts on Friday evening:

"Today’s decision by A&E to reinstate Phil Robertson to ‘Duck Dynasty’ is in direct response to the powerful and engaged voices of millions of Faith Driven Consumers, as highlighted by more than 260,000 signers of the petition.

"However, the question remains, has the Faith Driven Consumer community truly been heard?

"Despite our celebration, we remain uncertain of A&E's true intent. Today, in the network’s statement of their core values -- centered on ‘creativity, inclusion, and mutual respect’ -- Faith Driven Consumers are left wondering whether A&E considers us to be a part of America’s rich rainbow of diversity.

"Do they also now embrace the Biblically-based values and worldview held by the Robertson family and millions of Faith Driven Consumers?

"Did the network’s engagement and consultation with ‘numerous advocacy groups’ include Faith Driven Consumers?

"We eagerly anticipate A&E’s naming of those groups to ensure that our community was included.

"Faith Driven Consumers will remain vigilant as we measure whether A&E’s actions reflect true tolerance, diversity, and mutual respect -- including their equal embrace of our Biblically-based values and deeply held beliefs."

Steve Kabelowsky Contributing Columnist

Media is bombarding us everywhere.

Instead of sheltering his brain from the onslaught, Steve embraces the news stories, entertainment, billboards, blogs, talk shows and everything in between.

The former writer, editor and producer in TV, radio, Web and newspapers, will be talking about what media does in our community and how it shapes who we are and what we do.